by Tim Patterson | Oct 30, 2012 | Event Marketing, Tradeshow marketing, Tradeshow staff training
Thanks to a recent post on tradeshow-exhibiting Zombies published here on the Tradeshow Guy Blog, Mel White, VP of Business Development for Classic Exhibits, was suitably inspired to come up with a Top Ten List on what we can all learn from zombies. Thanks for...
by Tim Patterson | Oct 15, 2012 | Event Marketing, Social Media, Tradeshow marketing
As a tradeshow manager, one of the worst things you will ever face is a booth staff that has become, well, zombies part way through the tradeshow. If you leave the booth and come back to find your staff spending time discussing politics or gossiping about business...
by Tim Patterson | Oct 10, 2012 | Social Media, Tradeshow marketing
If you listen to some marketers, QR Codes are the coming thing. The best marketing tool of all time. Others say they’re hard to use and difficult to set up. Neither may be completely true, but both have a little truth to them. I’ve been scanning QR codes for a couple...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.