Tradeshow graphics should be easy. But they’re not always as easy as you think. So let’s take a look at 7 simple steps that will totally rock your tradeshow graphics.
- Bigger is better. Yeah, even with a 10’ inline booth, the bigger the better. Face it, you’re competing for eyeballs. Make them jump out at visitors.
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Bright colors are eye-catching. It doesn’t mean that all of your graphics have to have reds and bright blues or greens. If it fits, use it. If bright colors don’t match your brand, not to worry. There’s more to look at.
- Simple is best: bold images and limited text. Think of a tradeshow graphic as a billboard that people can spend about three seconds on. If you can’t communicate a message in three seconds, you probably put too much on it.
- Back lit graphics are the rage these days, for a reason. LED-powered light boxes grab attention. Have you noticed? Even if most others are doing it is no reason to try and be different. These items do grab eyeballs.
- People notice quality. Or rather, they notice when its lacking. You may not think so, but if you notice that the printing is second-rate, others will. Graphics aren’t cheap any way you look at it, so spending an extra few bucks to use the printer that has the latest and greatest isn’t going to cost that much more. And people will notice.
- Professionally designed graphics are worth it. Yeah, Jimmy in accounting may be a good guy and is looking for a job as a graphic designer, and may have some chops. But designing graphics for large-size printing is more than just a good layout. It’s the highest resolution possible, and understanding how people perceive message at that scale and trying to absorb the message in just a few seconds.
- Change the graphics when necessary. A lot of the same people go to the same shows and see the same exhibitors. And they’ll notice when you haven’t refreshed your graphics in the past half-decade. So keep ‘em fresh.
Follow these seven steps and your tradeshow graphics will be rockin’!
