Why do so many companies come up short with their tradeshow marketing plans? Often it’s in the execution. They have good plans, good people and a solid product or service to market. But their overall idea of how tradeshow marketing should be approached and executed isn’t strong enough.
With that, I sat down with Dianna Geairn and Alice Heiman of Tradeshow Makeover, a recently-formed company, to dig deep into how companies might want to consider approaching their overall tradeshow marketing program:
Dianna and Alice have graciously offered to share a couple of items that you, as a tradeshow marketing manager or small exhibiting company, may find helpful:
Free access to their exclusive Facebook page. Just ask to join and mention “TradeshowGuy!”
They are also offering a 6-module tradeshow marketing course – check it out!
This week’s ONE GOOD THING: The Lee Child/Jack Reacher novel The Hard Way. Good stuff indeed!
