I couldn’t sleep last night, so I sat up and jotted down a few thoughts and observations from what I’ve seen in the past 17+ years in the tradeshow industry. I got to thinking about the exhibition industry, as it is often called, from both the exhibit-production side and the exhibitor side. What things do […] Read more
It is always fascinating to peer down history’s deep hole sometimes and uncover the past. Trade fairs have been around for a long time, although the modern form of B2B tradeshows for marketing didn’t appear until the late 19th century, per Wikipedia’s roundup of trade fairs. But from the beginning, tradeshows have been utilized by […] Read more
I keep hearing how SCVNGR is being used to engage tradeshow attendees with pics, check-ins and other game activities. So let’s take a look at how it’s being done in a tradeshow or event setting. First, what the heck is SCVNGR? SCVNGR is a game. Playing is simple: Go places. Have fun and share with […] Read more
What is there to love about tradeshow marketing? After all, it’s expensive, it’s hard work and you have to travel and set up stuff. And then stand for hours a day talking to hundreds or thousands of people. And then tear it down, pack it up and head home. So what’s to love? Let’s count […] Read more
Guest post by Darryl Noble Trade shows take a lot of money to invest in. Getting a return on investment makes it an imperative that everything at show goes well. There is a lot of books and advice available for displays, giveaways, traffic, and even which shows to attend. There is help on who to […] Read more
Now that the first quarter of 2010 is officially in the books, I was curious how the viewership on this blog went. And since I can sometimes be a stats geek, I thought I’d post a few numbers. With Google Analytics and a WordPress stats plug-in, I can access just about anything I want. But […] Read more
