A year ago at Expo West I scanned about 20 QR Codes to see how they worked and to see how companies were using the technology. The results were disappointing. Not a single QR Code hit on all aspects of user-friendly usability. They fell into one of the follow categories: didn’t work at all (1); […] Read more
I spent a few moments with Ariel Scott, the Marketing Manager with NextFoods at the GoodBelly booth in Anaheim this past weekend during Expo West 2012. Since I dig their products so much (tasty and good for ya), I gave her a chance to expound on the products. Then I asked her about how GoodBelly […] Read more
I talked to a handful of exhibitors at Expo West and asked them about how they use the various social media tools available. Here’s a trio of the responses: httpv://www.youtube.com/watch?v=HdJrEUmdIE8&feature=youtu.be Read more
If you’re attending the Natural Products Expo West 2011 at the Anaheim Convention Center March 10 – 13, try and catch up with me! I’ll be roaming the aisles, meeting exhibitors, looking for Tweetups and monitoring my Twitter feed, Facebook and blog for any connection opportunities. Our company, Interpretive Exhibits, also will be well represented […] Read more
Just back from the Natural Products Expo West show, where some 3025 exhibitors had their wares on display. Interpretive Exhibits, where I’m the VP of Sales and Marketing, had eight various custom client booths on display, including Bob’s Red Mill, Nancy’s Yogurt, Natracare, Mountain Rose Herbs, Bi-O-Kleen, Hyland’s, gDiapers and Earth Mama Angel Baby. Here […] Read more
I’m heading south to LA (or as my friend Roger who lives north of downtown LA likes to refer to it: Hell-A) in a few hours to go to the Natural Products Expo West, held at the Anaheim Convention Center just across the street from Mickey and Minnie and Goofy and the others at Disneyland. […] Read more
Reflecting on the week I spent in Las Vegas and Anaheim in early March… People are learning how to use QR Codes. Finally. Video gets people’s attention. The various videos I posted on the YouTube Tradeshowmarketing channel got me recognized time and time again. NetworKing is king. By hanging out with people I knew, I […] Read more
A few quick observations on using Twitter at Expo West, the huge Natural Products show in Anaheim this past weekend: 1. A handful of companies are drawing people to their booths through Twitter. Many of them seemed to be amazed that it worked – but almost all that were using it were seeing results. 2. […] Read more
I had a chance to attend the 2016 NorthWest FoodService show in Seattle this past weekend and jumped at it. Hey, it’s a good reason to drive almost four hours one direction on a busy, rainy I-5! NWFS a regional two-day show that is aimed at the restaurant profession and is loaded with exhibitors from […] Read more
One of our newest clients, SoYoung from Toronto, Ontario, Canada, unveiled their new custom 10×10 booth to the public earlier this month at Natural Products Expo East in Baltimore, MD to great reviews. “The show has been hopping and the booth is fantastic!” was the text I got from company owner Catherine Choi on day […] Read more
