I just got an email a few moments ago, the first exhibitor at NAB (National Association of Broadcasters), saying they were withdrawing from the upcoming event, scheduled in Las Vegas April 18-22, 2020. So far, there’s nothing on the show website that indicates they are even considering postponing or cancelling the show over coronavirus concerns. […] Read more
Everyone is different, yet everyone is the same. We all attend or exhibit at tradeshows with things we need, and if we end up there without those things, we feel like part of us is missing. Here’s a short list of things that I always take on the road to tradeshows. I mean, beyond the […] Read more
Seth Godin’s go-to phrase is “Go make a ruckus.” Webster’s defines “ruckus” as “a disturbance or a commotion.” A disturbance can be good or bad, depending on your viewpoint and the circumstances. The word “disturbance” is non-judgmental. “Commotion” is the same. It’s not necessarily inherently good or bad; positive or negative. But you can insert […] Read more
I first got into the tradeshow industry as a fluke. I’d spent over 25 years behind a radio microphone, barely aware that such a thing as tradeshows existed. Sure, I went to local home and garden shows now and then, or the state fair where vendors put up cluttered 10’ booths to hawk their goods. […] Read more
It’s comforting to stay in your comfort zone. We all know that. No matter what the circumstances. That’s why it’s your comfort zone! If you are more comfortable being a wallflower at social gatherings, it’s difficult to walk up to someone and introduce yourself. If your exercise routine is a daily mile walk, it’s a […] Read more
You have literally a few seconds to catch a tradeshow attendee’s attention. You’ve been there: walking the show floor, heading across the hall. You see someone you know; you get distracted, you spill your coffee on your pants. There’s always something that keeps you from paying attention to the tradeshow exhibits around you. Even highway […] Read more
I’ve been attending tradeshows for nearly twenty years. In looking back on photos from that era – the early ‘Naughts as the first ten years of this century are sometimes referred to – things look different. It’s often subtle, but what the photos from that era show is what’s NOT there. You have to look […] Read more
On the tradeshow floor, everything is important, but one of the most important is asking the right questions of your visitors. I’ve been at three tradeshows in the past 5 weeks: two large expos (Expo West and NAB Show) and a smaller regional foodservice show. In every show, I’m curious to see what questions are […] Read more
I’ve been chatting and emailing with clients and shipping companies this week to schedule pickups and deliveries of crates for tradeshows. Perhaps it’s time to share some notes and thoughts that have come up in those conversations. Some of our newer clients have previously worked with shipping cases with wheels that are much smaller and […] Read more
Here at TradeshowGuy Exhibits, we’re doing a little planning for 2019, but frankly, not much will change. Over the years I’ve recognized that some things work better than others, so I tend to focus on the things that work and not spend much time on things that haven’t proven to be successful in the past. […] Read more
