At TradeshowGuy Exhibits, we’ve had the pleasure of working with Classic Exhibits, one of the premier exhibit manufacturers in the country. Over the years, e’ve collaborated with them for a number of great custom builds, including the terrific 30×40 Bob’s Red Mill exhibit that still wows ’em at Natural Products Expo East and Expo West. […] Read more
Most of my blog posts are about the industry: how to do things, what works and what doesn’t, what’s new in the tradeshow world and so on. But I rarely get personal on this blog. It’s not necessary, but on occasion it is kind of fun for readers to see who’s behind it all. Given […] Read more
When it comes to standing out in a crowd, don’t look up, look at the flooring under your feet. Look down. Have you ever walked a tradeshow floor and did nothing for fifteen minutes but look at the flooring an exhibitor is using in their booth? In many cases, you can’t ignore the floor. It’s […] Read more
There are many reasons to explore bare-bones or low budget tradeshow design. Budget is probably a big motivator to many exhibitors to have a simple design, but it’s not the only reason. Having an extremely simplified exhibit can attract attention you might not otherwise get. One recent example comes to mind: Kashi, at the Natural […] Read more
Thought I’d take a look back at all of the guests that I’ve had on TradeshowGuy Monday Morning Coffee since the turn of the year calendar in January. It’s been quite a few in three months, and I’ve enjoyed sharing these conversations with you (all links open up new tabs). Have you heard/seen all of […] Read more
A recap of Natural Products Expo West from an official blogger’s point of view. Nicky Omohundro is a blogger and runs a website called Little Family Adventure, and we spoke about Expo West on this episode of TradeshowGuy Monday Morning Coffee. This week’s ONE GOOD THING: a spreadsheet of all of the music played […] Read more
While there is some video and audio from Natural Products Expo West in this episode, the bulk of it is taken up with a fun interview with David Feinman of ViralIdeasMarketing.com: This week’s ONE GOOD THING: Marvel’s The Punisher on Netflix. Read more
On today’s TradeshowGuy Monday Morning Coffee, we latch on to an interview with Electric Impluse‘s President, Leslie Ungar. What’s important about communication? How do we get our message through clearly in a very busy world? Also, on the Tradeshow Tip of the Week: 8 Ways to Upgrade Your Exhibit for Under $500! This week’s ONE […] Read more
One of your biggest tradeshow marketing challenges is how to stand out at a tradeshow. Every other exhibitor is vying for the attention of visitors, so not only are you trying to grab the attention of the eyeballs and mind of a visitor, but every other exhibitor there is looking to do the same thing. […] Read more
A year ago, our new client Schmidt’s Naturals debuted a new custom 10×20 at the Natural Products Expo West. It was a custom exhibit designed by Classic Exhibits‘ designer Kim DiStefano. The design was submitted to Exhibitor Magazine’s annual Portable/Modular Awards, which honor design excellence in portable, modular and system exhibits. Here’s what it looked […] Read more
