I’m the last guy to claim to be a trend-setter, but I do try to keep at least one half-open eye on tradeshow exhibiting trends. So I took a look at some of the things that are showing up on various 2017 tradeshow exhibit trends lists and added in a couple of things I’ve seen […] Read more
So you wanna create social media buzz before the tradeshow but aren’t sure exactly how to pull it off? Of course there are dozens of strategies and tactics that will raise your profile above the average company, but not all will work in all situations and of course nothing is guaranteed. Your tweets and Instagram […] Read more
All this talk and angst about ‘repeal and replace!’ Yet it happens all the time in the tradeshow world. Yesterday I walked the floor of the Natural Products Expo West show in Anaheim as exhibitors assembled exhibits for business later in the week. Many of the exhibitors there have performed a version of ‘repeal and […] Read more
At this year’s ExhibitorLIVE conference and tradeshow in Las Vegas, the annual Portable/Modular Design award were handed out. Here at TradeshowGuy Exhibits (formerly) Communication One Exhibits, we snared a design award for last summer’s SoYoung 10×10 portable booth. Keep in mind, this was not the popularity contest where everyone got to vote on their favorite design. […] Read more
Earlier this month I attended Natural Products Expo West at the Anaheim Convention Center. Yes, it’s a big show with a few thousand exhibitors, and over 70,000 attendees. And it continues to grow. I spoke with literally a few hundred exhibitors, and almost all of them said the show was ‘great,’ ‘excellent,’ ‘busy’ and so […] Read more
Naah, I don’t want your tradeshow exhibiting experience to suck. But if it does, perhaps its because you did one of the following: Don’t have a plan. Next time you walk a tradeshow floor as an attendee, try to determine which exhibitors actually know what they’re doing there and why. If they have a fishbowl […] Read more
This is number 9 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff Lead Generation Post-Show Follow Up What records should you keep from your tradeshow appearances? Short answer: EVERYTHING. And since you can store records digitally, anyone can access them from […] Read more
Check out Part 1, Part 2 and Part 3 of this ongoing series. One of the most pressing challenges for exhibitors is determining what shows to exhibit at on a regular basis. Just because your company has been going to the same show for twenty years doesn’t mean it’s the right show for you to go to. The […] Read more
Dear Tradeshow Exhibit Buyer, We haven’t met before, but I thought I might take a few moments to share some thoughts on your upcoming quest to find a new tradeshow booth consultant to assist with design and fabrication. First – congratulations! Tradeshow marketing is one of the most effective ways of marketing – IF you […] Read more
Are QR codes even worth using anymore? I admit it. I carry a cell phone around with me that can read QR codes in an instant. Yeah, it’s the new iPhone 5. Works a whole a better than my last phone, the iPhone 3, which was my last phone. Nonetheless, I scan QR codes all […] Read more
