How about a quick list of tradeshow social photo sharing do’s and don’ts when you’re on the tradeshow floor: Do: Take pictures of guests and booth visitors. Ask for permission to post the photo online. Post as quickly as you are able. Mention names (first names only are okay). Mention companies they work for (they […] Read more
Late in 2011, Mel White, the VP of Marketing and Business Development at Classic Exhibits Inc., contacted me to ask if I’d be interested in guiding their social media efforts at EXHIBITOR 2012 in early March. “Sounds intriguing!” So we set out a plan. Our main goal was to create as much buzz as possible […] Read more
After walking the floor at the Natural Products Expo West for a full day, it occurred to me that a number of exhibitors I had met and talked to the past couple of years were not here. Even though it’s huge show with thousands of exhibitors, and it might be easy to overlook them, that’s […] Read more
I blogged about the rising start Pinterest just a couple of weeks ago. I was quite enamored (and still am) of the image-board-pinning service for a couple of reasons. First, it’s growing quickly and is getting raves in the blogosphere and press about how its ability to drive traffic outshines some of the more established […] Read more
If you’ve been on Twitter a bit but still are confused about how hashtags are, and can, be used, hopefully we can take a bit of the mystery out of hashtags and give you some good ways to use them in conjunction with your event and tradeshow marketing. First, what exactly is a hashtag? Simply […] Read more
Is there any other activity that is more suitable for social media and events than the Tweetup? First, what exactly is a tweetup? Basically, the word is a mashup of Twitter and meet-up: tweetup. It’s a great way to use the power of Twitter and the short-term event, such as a conference or tradeshow. So […] Read more
At the Natural Products Expo West show earlier this month in Anaheim, I had the opportunity to scan several QR Codes that were displayed in booths, posters and banners. Some were prominently displayed in large form – maybe a foot square – and others as small as less than one inch on business cards. All […] Read more
No matter what your goals are at a tradeshow, whether you’re walking the floor or exhibiting, you probably won’t get far unless you have a plan (obviously that’s a given) – and are flexible enough to let the plan adapt and evolve as necessary. This past week at Natural Products Expo West 2011 in Anaheim, […] Read more
(the following was previously published in the Salem Statesman-Journal): The tradeshow is a unique marketing beast with a lot of tentacles and unless you control them they’ll end up controlling you. But trade show marketing can be one of the most effective uses of your marketing dollar – IF you know what you’re doing. A […] Read more
Many companies I talk to spend thousands of dollars a year to exhibit at several shows. But when pressed as to their results, they say “I don’t really know. We go because we’ve always gone.” Pardon me for being blunt, but that’s no reason to go to a trade show! If you’re looking for some […] Read more
