4 Ways Custom Flooring Helps You Stand Out: Video
Custom tradeshow flooring can do wonders for branding and helping you stand out. Check out this short video:
Attract Eyeballs with a Tradeshow Custom Floor
At tradeshows, the game is all about attracting attention. Have you considered a custom-printed floor?
Every client we’ve worked with that has chosen to use a custom graphic on a printed floor has been happy with the result. They like it, it looks good with the rest of the booth, and it gets positive comments from their visitors.
There are a lot of different floor choices, but what I’m talking about here is bringing the area below your feet into the overall graphic design of the exhibit and booth area. When you incorporate a branding element into the floor as part of the overall look, it adds POP and depth. Take a look at these examples:
With Schmidt’s Naturals, their iconic flowery design spreads across the 10×40 space. It reinforces their overall brand. And when added to the clean and spare look of the rest of the exhibit elements, the colorful floor stands out.
Wildbrine chose a custom-printed floor that also added to the overall color scheme. The striped green and black floor added another dimension to the bright colors throughout the rest of their simple layout.
Of course, you can create a custom look without printing a graphic below your feet. Another way is to use typical flooring but present it in unusual cuts or angles:
Dave’s Killer Bread/Alpine Valley’s custom-cut floor shows separation between two brands. 
Another great example of a custom cut 
Colorful tiles stand out! 
Bring on the deck and a fake pool at Birch Benders
Whatever flooring you choose, there are any number of ways to make it stand out.
Disclosure: Dave’s Killer Bread, Schmidt’s Naturals and Wildbrine are clients of TradeshowGuy Exhibits; the others shown here are not.
Tradeshow Exhibit Flooring: The Answer You Seek is at Your Feet
When it comes to standing out in a crowd, don’t look up, look at the flooring under your feet. Look down. Have you ever walked a tradeshow floor and did nothing for fifteen minutes but look at the flooring an exhibitor is using in their booth? In many cases, you can’t ignore the floor. It’s quite an education on the use of a variety of flooring options for today’s exhibitors. If you’re not taking advantage of any of them, it’s a sure bet that many of your competitors are.
One example of a client we work with, Schmidt’s Naturals, has used custom printed flooring in both of their recent Expo West presentations, and to say it helped their exhibit stand out is an understatement. With the ability to print custom graphics and messaging on the floor gives you a (no pun intended) leg up on the competition.
Another client, Dave’s Killer Bread/Alpine Valley, didn’t use custom printed flooring, but instead chose to separate the two brands in a 10×30 space by using one type of flooring (printed vinyl) for one brand and another type (black carpet) for the other brand. Great way to distinguish the two brands in a single space.
Printed carpet is also available, using the dye-sub technology to add branding to the soft carpet below your feet.
Another approach that draws attention to your booth space is to raise the floor by two or three inches. I hear this is very common in Europe. The edges in this case will often have a slanted walkway or entry to help visitors avoid tripping hazards. Raised flooring also lets you take care of all wire management underneath the flooring, and it’s easy to change out the surface from show to show.
Whatever you decide on flooring, there are multiple opportunities that should be considered to give yourself a visual edge in drawing attention of attendees.
