Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

furniture

Is Rented Furniture Your Best Choice?

Many clients I work with struggle with many of the bits and pieces of their tradeshow exhibit, including furniture Some clients prefer to own a handful of stackable chairs that stay in their exhibit shipping crates when not in use. Others like the idea of having a fresh new look and budget for furniture rentals every show.

There’s no right or wrong answer. It’s just whatever works best for you.

Certainly, there are pros and cons to renting an exhibit, which is a bit part of any exhibit house’s overall business. Same with furniture. Let’s look at some of the pros and cons.

Pros – Advantages of Renting:

Selection: Furniture rental companies are vying your business just like any other supplier. And to remain competitive, their selection has to be deep and wide. Which brings us to the next thing:

Shiny new: Renting furniture means you’ll get a piece that has only been used a few times, if at all. There’s a lot of turnover in the furniture rental industry and to stay on top, companies have to offer high quality. Which means that they are offering their best. If you get a piece of furniture that is scuffed or damaged, chances are you won’t use that company again.

Ease of use: This is one of the biggest drawing cards. Most furniture rental companies have warehouses near the major metro areas. When you rent chairs, tables, sofas, loveseats or whatever, it shows up at your booth space. At the end of the show, you just leave it there and the furniture company picks it up. And most bigger shows will have a local rep on site to deal with any issues that come up.

Damage: your furniture will get tossed, bounced, dropped and damaged eight ways from Sunday. It’s the nature of the tradeshow world. And after a while, it gets old and worn out.

Storage: when you rent furniture, you don’t have to pay to store it.

Shipping: when you rent furniture, you don’t pay to ship it. It just shows up. The price is all-inclusive.

Cons – Advantages of Owning:

Less Cost: not necessarily a negative, but weigh the cost of renting furniture a half dozen times over a year vs owning and storing a set of furniture, and undoubtedly the cost to rent that many times will be higher than purchasing something and using it six times.

Storage: If you have sufficient storage space and the chairs fit in your shipping crates, you don’t have to worry about them.

No Surprises: When you own furniture, you don’t worry about renting something turns out to be different than what you expected.

Less Hassle: Don’t have to deal with yet another vendor.

Is renting furniture the right thing for you? Talk to your exhibit house. No doubt they work with at least one good furniture rental vendor that can answer your questions.


Check out our selection of rental furniture at TradeshowBuy.com.

Renting Furniture: Good Idea?

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With a multitude of moving parts in tradeshow exhibits, where does furniture play a part in your booth? Do you purchase chairs and tables and ship them with your booth? Or do you simply rent furniture each time you exhibit?

There’s no single right ‘one-size-fits-all’ answer. Life isn’t that way, unfortunately (or maybe fortunately)! Nope, in fact it might be that your exhibiting needs change drastically from show to show, and you have to rent sometimes and other times it makes sense to ship furniture.

So how often to exhibitors actually rent furniture? Surprisingly, it’s over half, according to several I&D companies that were queried at an April event. In fact, it was close to 75% to 90%! So if you’re currently NOT renting furniture, you’re likely one of the few that are either shipping it in your booth crates, or having your clients and staffers stand the entire show. Whew!

The cost of renting furniture can add up, we know. In fact, if you’re new to furniture rental, you might be shocked to see that it will often cost more to rent a nice chair or table than it is to buy. And if it doesn’t cost more, it will likely cost close to the purchase amount. But if you calculate the cost of shipping, drayage, return shipping and storage of the furniture, the cost continues to increase. And even if you own the furniture, you’ll have to replace it at some point due to damage and wear and tear. So how much does it really cost? Unfortunately, tradeshow exhibits – including furniture – take a beating and often have to replaced or repaired frequently. So your cost of owning keeps going up.

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With furniture rental, you are paying not only for the cost of the furniture, which rental companies go to great lengths to make sure are in excellent shape (otherwise they’ll lose customers), your cost typically includes shipping and drayage. So that $300 for a chair is a one-time cost that means it’ll show up at your booth and will vanish once the show is over – all coordinated by show services or your tradeshow coordination company.

TradeshowGuy Exhibits Exhibit Design Search recently added a new strategic partner: Cort Furniture. Here is where you’ll find virtually any furniture item that you’d ever need in a tradeshow booth, from plants to stanchions, from small refrigerators to tablet stands, from bar tables and stools to luxury office chairs and ottomans and much more. And the prices are very competitive, so if you’re looking to rent a furniture item for your next show, just review the selection here and see what works for you.

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Tradeshow Guy Blog by Tim Patterson

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