How Trade Show Lightbox Displays Can Help Small Exhibitors Improve Booth Visibility
Guest article by Joyce at Frame Plus. Trade show floors are busy places. A small exhibitor may be competing for attention next to larger booths, louder demos, hanging signs,…
5 Banner and Display Decisions That Separate Polished Booths from Forgettable Ones
Guest article by Doug Reed A trade show booth gets evaluated in about three seconds by someone walking the aisle. In that window, your graphics either pull them in or lose them…
Framing the Floor: A Continued Partnership with Condit Exhibits at Expo West
There’s a certain kind of quiet satisfaction in photographing a busy trade show floor and making it look… still. Controlled. Intentional. That’s been the ongoing collaboration…
Sweet Details and Strong Crowds: Wedderspoon’s Expo West Presence
There’s a particular kind of energy that surrounds a brand when it’s ready to reintroduce itself—not tentatively, but with clarity and confidence. That was very much the case…
How to Be Your Own Marketing Department In the Trade Show Business
by Emma Grace Brown Trade show marketers are often expected to do it all — strategy, booth design, lead capture, follow-up campaigns, and brand storytelling. If you don’t have a…
Emotional Connection Trade Shows: What Really Stands Out
Trade show marketing is loud by nature. Everyone’s trying to stand out — with banners that shout, booths that glow, and enough swag to fill a carry-on. But in all that noise,…
How to Amplify Your Trade Show Impact with the Help of Digital Tools
Guest article by Emma Grace Brown Trade shows are noisy. Not just audibly, but mentally. Everyone’s trying to get seen, heard, scanned, followed, and remembered — often in under…
Condit Exhibits at Natural Products Expo West 2024 – A Photo Recap
Better late than never! Back in March, I had the pleasure of photographing a series of beautifully designed and fabricated exhibits for Condit Exhibits at Natural Products Expo…
Speaking at Industry Events: A Growth Strategy for Small Business Owners
Guest article by Emma Grace Brown Public speaking doesn’t always mean standing on a TED stage. For small business owners, it often means grabbing a mic at trade shows, local…
Why Professional Photography of Your Trade Show Exhibit Is a Must-Have Investment
The Snap That Lasts Trade shows move fast. One minute, your booth is a buzzing hub of activity; the next, the carpet’s being rolled up, and all that’s left is a pile of…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.