by Tim Patterson | Jul 8, 2026 | Booth Design, LIghtbox, Tradeshow marketing
Guest article by Joyce at Frame Plus. Trade show floors are busy places. A small exhibitor may be competing for attention next to larger booths, louder demos, hanging signs, product samples, and fast-moving aisle traffic. In that setting, visibility is not only about...
by Tim Patterson | Jun 21, 2026 | Uncategorized
Guest article by Doug Reed A trade show booth gets evaluated in about three seconds by someone walking the aisle. In that window, your graphics either pull them in or lose them to the next booth. Most exhibitors put real thought into their table setup, giveaways, and...
by Tim Patterson | Apr 22, 2026 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow Photos
There’s a certain kind of quiet satisfaction in photographing a busy trade show floor and making it look… still. Controlled. Intentional. That’s been the ongoing collaboration with Condit Exhibits over the past three years at Natural Products Expo West—capturing their...
by Tim Patterson | Apr 10, 2026 | Uncategorized
There’s a particular kind of energy that surrounds a brand when it’s ready to reintroduce itself—not tentatively, but with clarity and confidence. That was very much the case with Wedderspoon this past fall and winter as we partnered on their latest trade show...
by Tim Patterson | Mar 12, 2026 | Branding, Marketing, Mobile Marketing, Tradeshow marketing, Uncategorized
by Emma Grace Brown Trade show marketers are often expected to do it all — strategy, booth design, lead capture, follow-up campaigns, and brand storytelling. If you don’t have a large in-house team, you are the marketing department. The good news? Marketing isn’t...
by Tim Patterson | Dec 19, 2025 | Branding, Event Marketing, lead generation, Marketing, Networking
Trade show marketing is loud by nature. Everyone’s trying to stand out — with banners that shout, booths that glow, and enough swag to fill a carry-on. But in all that noise, there’s one thing that actually makes people stop: emotional connection. And that’s the...
by Tim Patterson | Aug 12, 2025 | Booth Design, Branding, Event Marketing, lead generation, Marketing, Mobile Marketing
Guest article by Emma Grace Brown Trade shows are noisy. Not just audibly, but mentally. Everyone’s trying to get seen, heard, scanned, followed, and remembered — often in under 30 seconds. And in that blur of color-coded lanyards and badge beeps, the exhibitors who...
by Tim Patterson | Aug 11, 2025 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
Better late than never! Back in March, I had the pleasure of photographing a series of beautifully designed and fabricated exhibits for Condit Exhibits at Natural Products Expo West in Anaheim. This was my second time working with Condit, and once again, I was...
by Tim Patterson | Jun 30, 2025 | Branding, Guest Post, Presentation, Public Relations
Guest article by Emma Grace Brown Public speaking doesn’t always mean standing on a TED stage. For small business owners, it often means grabbing a mic at trade shows, local expos, or industry conferences—spaces where your target audience is already paying attention....
by Tim Patterson | Feb 4, 2025 | Pre-show marketing, Record Keeping
The Snap That Lasts Trade shows move fast. One minute, your booth is a buzzing hub of activity; the next, the carpet’s being rolled up, and all that’s left is a pile of dismantled displays and a stack of business cards. But long after the crowds have gone and the swag...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.