How about a quick list of tradeshow social photo sharing do’s and don’ts when you’re on the tradeshow floor:
Do:
- Take pictures of guests and booth visitors.
- Ask for permission to post the photo online.
- Post as quickly as you are able.
- Mention names (first names only are okay).
Sarah from Manitoba Harvest posing at Expo West 2012 - Mention companies they work for (they love the free publicity).
- Try to get their logo or tradeshow backdrop in the photo.
- Remember that your photo-sharing becomes part of your brand legacy. Think before you post.
- Shoot a lot of photos! If you shoot a photo of someone, tell them you want to take two or three to make sure you get a good one. If you take only one, chances are good that you’ll catch someone with their eyes closed or a goofy look on their face.
- Tweet out each photo (if you have time).
- Invite your photo subject to re-tweet and re-post the photo across their social media outposts.
- Crop photos if you can. If you don’t have Photoshop or some other photo editing software, do your best to frame the photo as you take it to include only the main elements of the photo.
Don’t:
- Wait days or weeks to post photos.
- Post photos of people in compromising situations.
- Post without telling people that you’re posting on your FB or Flickr page.
- Share every photo….instead, pick and choose the best ones.
- Share only on one social network. Instead, move beyond Facebook to Instagram, Flickr, Google+, Twitter, Pinterest, Snapchat…wherever your audience may be.
- Take photos of other booths and post them. Typically that’s in bad form and is often frowned upon by show management.
- Keep putting the same booth staffers in the photos. Instead, make the photos about your visitors as much as it is about you and your products and/or services.
