Here’s a ‘cheat sheet’ for a webinar I’m going to give in about a month.
I’ll show you the ten ways I feel are key pieces to creating more buzz and driving traffic to your booth. Some of them are fairly easy and quick, others take time, energy and some investment, whether of money or people. Some are hard to learn to do properly and take time, others can be understood if not mastered in short order.
All of these pieces are worth taking a very good look at, and whether you choose to engage in blogging, or using Twitter or spending your time on Facebook or YouTube depends on your particular skill or knowledge level and your company’s situation in regards to personal and position in the marketplace and what you’re willing and able to commit to. But understand, it IS a commitment, and it is not to be taken lightly.
- Blogging
- Photo sharing (Flickr and Facebook)
- Video Sharing (YouTube and Facebook)
- Contests and cleverness
- Famous or notable people in your booth?
- Pinterest?
- Have a Social Media Point Person
- Train your staff, not only in Social Media, but also in handling the traffic.
- Preparation makes it all work
I’ll take all of these various elements and spend 3-5 minutes on each. Stay tuned for more. In fact, if you’d like to be on the notification list for the sign-up, just make sure you’re subscribed to the Tradeshow Marketing Newsletter – the form is in the upper right side of the page.
