One way to find out how tradeshow marketing works for a particular company is to sit down with them and talk about it. That’s exactly what happened recently with Zachary Anderson, Creative Director of Rooibee Red Tea, based in Kentucky. Zach discussed everything from using tradeshows to connect with influencers, pursuing a differentiation strategy to stand out from the crowd, sampling their delicious products and more – all from a 10×10 booth at most shows.
Enjoy – and keep watch for more Google Hangouts on tradeshow marketing with folks out there doing it year after year, sharing lessons learned.
