I connected with Micheal and Gail a decade ago when they made their first appearance at Natural Products Expo West. They've been back every year, using the national show as a way to connect with more and more buyers, distributors, colleagues and fans.
We finally caught up for a conversation about their company, Lively Up Your Breath, how they approached Expo West, and how they're dealing with the current COVID-19 pandemic.
And yes, Micheal gives us his song and dance. And it's a good one!
You can find Lively Up Your Breath here.
This week's ONE GOOD THING: Seberg, the movie about the FBI's following, wiretapping and harassment of the actress Jean Seberg in the 60s and 70s.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.