by Tim Patterson | Jul 31, 2020 | Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
A quick look at some of the reasons that it might be time for you to finally take a serious look at tradeshow...
by Tim Patterson | Jul 28, 2020 | Fun
Okay, that’s pretty broad. Too general. What do I mean, “what matters most.” In what? Business? Personal life? Reaching your goals, whatever they might be? Life in general? I’ve been thinking about what matters most. Lots of people say lots of different things. I’m...
by Tim Patterson | Jul 27, 2020 | Fun, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
Life In A Day is a film project that invited people worldwide to submit footage of what they did on July 25, 2020. I kept seeing the hashtag trending online leading up to Saturday, so just for fun, I shot a bunch of video of what I did and assembled it into a short...
by Tim Patterson | Jul 23, 2020 | Event Marketing, lead generation, Marketing, Tradeshow marketing, Video, YouTube
Another quick look at an aspect of tradeshow marketing. This time it’s the inside game. What exactly is...
by Tim Patterson | Jul 21, 2020 | Branding, Budgeting, Event Marketing, Marketing, Tradeshow marketing
A few recent newsletters that have popped up in my inbox have gotten me to thinking about B2B in the age of a pandemic. The tradeshow world is virtually shut down. Conferences aren’t happening. Events are 99.9% gone. Many of the writers behind these newsletters offer...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.