by Tim Patterson | Sep 9, 2019 | Podcast, TSGMMCPodcast, Video, Vlog, YouTube
What is control? Lack of control? What about being a control freak? Turns out we all have some relationship to control, whether it’s our own or someone else’s. On this week’s TradeshowGuy Monday Morning Coffee I take a look at control: And this...
by Tim Patterson | Sep 5, 2019 | Tradeshow Exhibit, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training
This is a guest article by Halle Summers of Fastenation. If you are planning on attending or setting up a booth at a tradeshow for the first time, you probably already know how valuable these events are for growing a business. They offer numerous opportunities for...
by Tim Patterson | Sep 3, 2019 | Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
Let’s say your company is looking ahead about six months to a show in March and you’re considering a new custom exhibit for the show. If the show is in the early part of March, you have less than six months before seeing the new exhibit leave the loading docks. So...
by Tim Patterson | Sep 2, 2019 | Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
It seems like almost every tradeshow exhibit has a big video screen these days. But what about the content? How do you create content that is actually seen and delivers a message that’s critical to your brand amidst the chaos of a tradeshow floor? On this...
by Tim Patterson | Aug 30, 2019 | Custom exhibit, Custom tradeshow booth
You have a new tradeshow exhibit. It looked great at the first show. Congratulations! Now what? Are you going to assume that it’s going to look the exact same for show 2, 3, 4, 5, and so on? Unfortunately, it doesn’t necessarily work that way. An exhibit, whether...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.