by Tim Patterson | Jun 10, 2019 | Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow visitors
What is tension in a business sense, or to be more precise, in a marketing sense? Briefly, it’s the concept of conflict. It’s the process of creating a situation where a visitor can’t immediately reconcile one concept with another. Think Coke vs. Pepsi. Nike vs....
by Tim Patterson | Jun 10, 2019 | TSGMMCPodcast, Video, Vlog, YouTube
We all learn lessons as we follow our path through life. Some lessons are good, some are hard, some are easy. This week’s TradeshowGuy Monday Morning Coffee brings a handful of lessons that I’ve learned along the way: This week’s ONE GOOD THING:...
by Tim Patterson | Jun 6, 2019 | Post-Show Follow Up, Tradeshow marketing
The tradeshow’s over. It was a success! You made a lot of contacts that you’re ready to follow up with, and hopefully that will lead to new clients down the road. Then you realize that out of the thousands of show attendees, only a small percentage of them actually...
by Tim Patterson | Jun 4, 2019 | Pre-show marketing
Tradeshow pre-show marketing is kind of the lost stepchild of tradeshow marketing. “Yeah, we don’t do as much as we’d like. Just don’t have the time.” “Well, we post a few things on Twitter before the show, but that’s about it.” If this is your approach, you shouldn’t...
by Tim Patterson | Jun 3, 2019 | TSGMMCPodcast, Video, Vlog, YouTube
This week’s TradeshowGuy Monday Morning Coffee makes a caffeine connection with Do It Marketing founder David Newman to talk about all things marketing. Lots of great tips here! Check out David Newman at DoIt Marketing. This week’s ONE GOOD THING:...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.