by Tim Patterson | Jul 31, 2019 | Booth Design, Custom tradeshow booth, Tradeshow Exhibit
When I first got into the tradeshow industry back in ’02, table top exhibits were pretty cheap and boring. They were often small suitcase affairs that could be easily transported by one person and set up in just a couple of minutes. You’d fold it out, set it on a...
by Tim Patterson | Jul 29, 2019 | Booth Design, Custom exhibit, Podcast, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
3D Exhibit Designer and Graphic Designer Jack Hale sits down to discuss the ins and outs of tradeshow exhibit design and graphic design on this week’s edition of TradeshowGuy Monday Morning Coffee. Take a look: Check out Jack’s work and website at JB Hale...
by Tim Patterson | Jul 23, 2019 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, Presentation
You have literally a few seconds to catch a tradeshow attendee’s attention. You’ve been there: walking the show floor, heading across the hall. You see someone you know; you get distracted, you spill your coffee on your pants. There’s always something that keeps you...
by Tim Patterson | Jun 20, 2019 | Booth Design, Contests, Custom tradeshow booth, Fun, lead generation, Mobile Marketing, Social Media, Tradeshow Exhibit, Tradeshow staff training, Tradeshow visitors
Wear colorful branded clothing. Whether it’s a staff of two or three, or twenty, having colorful branded clothing will immediately let visitors know who’s working the booth and who’s a guest. Bright colors attract, so put your logo on the front and an enticing message...
by Tim Patterson | May 23, 2019 | Booth Design, Custom exhibit, Custom tradeshow booth, Marketing, Tradeshow Exhibit, Tradeshow marketing
Are you faced with authors call “writer’s block” when it comes to coming up with ideas for your next tradeshow promotion? Or need to come up with a unique exhibit design or presentation that perfectly fits your company brand? I wish I had an answer. You know, like the...
by Tim Patterson | May 14, 2019 | Booth Design, Custom exhibit, Event Marketing, Mobile Marketing
I’ve been attending tradeshows for nearly twenty years. In looking back on photos from that era – the early ‘Naughts as the first ten years of this century are sometimes referred to – things look different. It’s often subtle, but what the photos from that era...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.