by Tim Patterson | Mar 2, 2020 | Booth Design, Branding, Client Relations, Custom exhibit, Logistics, Marketing, Podcast, Tradeshow Exhibit, TSGMMCPodcast, Video, Vlog, YouTube
Share Experience is a new company formed late last year by Marcus Vahle and John Pugh, both with long experience in the event and tradeshow world. Given what looks to be a unique approach to carving out their niche in the event world, I thought it might be fun to...
by Tim Patterson | Feb 4, 2020 | Branding, Guest Post, Marketing, Promotional Products
This is a guest post by Rodney Laws, Editor at Ecommerce Platforms. We’re all familiar with tradeshow swag. If you’ve been through a hectic stretch of tradeshow attendance, you’ve surely lurched back to your vehicle of choice with a heavy bag of assorted items — and...
by Tim Patterson | Jan 30, 2020 | Branding, Event Marketing, Marketing, Podcast, Post-Show Follow Up, Pre-show marketing
I’ve known Kathleen Gage of PowerUp for Profits for years and she recently asked me to be on her podcast. Like me, she posts both audio on her podcast page and video on her YouTube channel. Kathleen knows how to get to the center of what is helpful to listeners,...
by Tim Patterson | Jan 28, 2020 | Booth Design, Branding, Event Marketing, Marketing, Tradeshow marketing, Tradeshow staff training
I sat down with a long-time colleague to be interviewed this week and to prepare I put a list together of the 5 must-do’s for successful tradeshow marketing. We didn’t go over the whole list because the conversation took its own path. But I thought –...
by Tim Patterson | Jan 22, 2020 | Booth Design, Branding, Contests, Event Marketing
Seth Godin’s go-to phrase is “Go make a ruckus.” Webster’s defines “ruckus” as “a disturbance or a commotion.” A disturbance can be good or bad, depending on your viewpoint and the circumstances. The word “disturbance” is non-judgmental. “Commotion” is the same. It’s...
by Tim Patterson | Jan 14, 2020 | Booth Design, Branding, Contests, Custom exhibit, Custom tradeshow booth, lead generation, Marketing, Tradeshow marketing
When it comes to tradeshow marketing, anything goes. Right? Well, maybe not everything, but certainly it’s a time to try things. Do things differently. Experiment. Or. Maybe not. Tradeshows are fraught with risk. You’re putting a lot of money on the line. Generally...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.