by Tim Patterson | Nov 25, 2020 | Branding, Budgeting, Event Marketing, lead generation, Marketing, Tradeshow marketing
Sure, we’d all like to make big changes. Swoop in, push all the old stuff aside, and institute something NEW and DASHING and DAZZLING and TERRIFIC, something that impresses the hell out of customers, the media, and especially your boss. Because if your boss is...
by Tim Patterson | Nov 12, 2020 | Branding, Budgeting, Event Marketing, Graphics, lead generation, Social Media, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
When it comes to being a tradeshow marketing manager, a lot of different skills come into play. Let’s take a...
by Tim Patterson | Nov 10, 2020 | Branding, Budgeting, Event Marketing, Marketing, Tradeshow marketing
This past week I’ve reached out to a couple of dozen former clients and prospects that have all exhibited for years at Natural Products Expo West in Anaheim. The show is usually in early March. You may recall that it was canceled on March 2nd this year, just a couple...
by Tim Patterson | Nov 5, 2020 | Blog, Branding, Video, YouTube
This week’s short video looks at a handful of ways that small companies can help themselves when compared to larger...
by Tim Patterson | Oct 15, 2020 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit
It’s easy enough to get caught in the checklist approach to tradeshow exhibit design. This week’s quick video goes over some thoughts on how to avoid that, but still make sure the exhibit has all that it...
by Tim Patterson | Oct 9, 2020 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing
Hiring an exhibit house is a big task. It’s a commitment to a business relationship that, ideally, you’d like to keep in place for years. But everything must come to an end, and there may come a time when it makes sense to consider changing exhibit houses....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.