How do you create tradeshow buzz? You know the one: the exhibit that keeps getting talked about. Don’t you want to be that exhibit? Don’t you want to be working at that one location where everyone seems to be heading? Buzz is not something you can automatically turn...
On today’s TradeshowGuy Monday Morning Coffee, I look at daily routines. What’s yours? Do you have one? Should you have one? Take a look/listen: And as for today’s One Good Thing: it’s the Sound Opinions podcast from WBEZ in Chicago. ...
When you are going out on a date, my guess is you dress up. If you’re a guy, you’ll put on some nice clothes, fuss with your hair a bit, brush your teeth and maybe put on a dab of cologne. If you’re a girl, you’ll do much the same, only probably spend longer (is that...
Walking the floor of the Natural Products Expo West show in Anaheim, one is overwhelmed by the sheer number of tradeshow exhibitors and visitors. According to New Hope, the organization that puts on the show, there were over 80,000 visitors this year, and over 3,100...
On this week’s coffee, I spend some time going over the question of asking better questions. If we learn to ask better questions, we’ll get better information. So what does it take to ask better questions? Take a look: Notes from this week’s vlog:...
Seriously, isn’t that an absurd question to ask about tradeshow marketing: are you Hendrix or Hemingway? Or maybe not. Let’s have a little fun for a moment. Picture Jimi Hendrix standing at the edge of your tradeshow booth, or on a small stage in your booth,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.