by Tim Patterson | Apr 20, 2021 | Branding, Client Relations, Event Marketing, lead generation, Marketing
You’ve heard it many times in the past several years: the most important thing is showing up. Be there consistently. Be there with your writings, your photographs, your content, your thoughts and leadership. Keep showing up. On the flipside, I’ve also heard for years...
by Tim Patterson | Apr 15, 2021 | Branding, Contests, Custom exhibit, Custom tradeshow booth, Event Marketing, Graphics, lead generation, Marketing, Mobile Marketing, Tradeshow marketing
Standing out from the rest of your fellow exhibitors is often a combination of what you do, what your visitors can do, and what your booth looks...
by Tim Patterson | Apr 2, 2021 | Booth Design, Branding, Custom tradeshow booth, Fun, lead generation, Marketing, Post-Show Follow Up, Pre-show marketing, Tradeshow marketing, Tradeshow staff training, Video, YouTube
Sure, you can mess up in a lot of ways with your tradeshow marketing. There are so many moving parts to the process. But follow these seven ways and you’ll really come away with a bad...
by Tim Patterson | Mar 12, 2021 | Branding, Budgeting, Custom tradeshow booth, Event Marketing, lead generation, Logistics, Post-Show Follow Up, Record Keeping
Ever have one of those moments when you wish you had a picture of something from the tradeshow appearance you did, oh, six months ago, but you can’t find it? Setting up your exhibit at a tradeshow is a fleeting moment, and the more photos you take and the more...
by Tim Patterson | Feb 23, 2021 | Budgeting, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation
With the pandemic slowly winding down (fingers crossed), what does the future hold? I’m no prognosticator and I’m definitely not an economist, although I pay attention to a lot of what’s going on in the economy. Last summer, in a conversation with a colleague, we...
by Tim Patterson | Feb 16, 2021 | Branding, Client Relations, Event Marketing, lead generation, Marketing, Networking
You can still benefit from tradeshows without having to invest in a big booth and booth space. Let’s take a look at a handful of ways you might do...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.