by Tim Patterson | Jun 20, 2021 | Custom tradeshow booth, Event Marketing, lead generation, Marketing, Networking
Yes, tradeshows are a great place to see what’s going on with your competition. Here are a quick five things you might consider trying to find out about...
by Tim Patterson | Jun 15, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, lead generation, Logistics, Marketing
Inflation is kicking in, have you noticed? Have you recently tried to price a piece of plywood, for example? And no doubt you’re feeling it at the pump, too. It’s affecting the cost of tradeshow exhibits and tradeshow marketing, too. In a recent Classic Conversation –...
by Tim Patterson | Jun 11, 2021 | Booth Design, Branding, Budgeting, Client Relations, Event Marketing, lead generation, Marketing, Mobile Marketing
Tradeshows are a great place to bring in more sales. But to bring in sales and grow your company, tradeshows are also a perfect place for setting secondary and tertiary goals. Here are some you might want to...
by Tim Patterson | Jun 7, 2021 | Event Marketing, Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
On this week’s TradeshowGuy Monday Morning Coffee (now published bi-weekly!), Kenji Haroutunian of the Big Gear Show joins me to chat about the outdoors world, the tradeshow world and much more. Great to reconnect with Kenji: tim-patterson · TradeshowGuy Monday...
by Tim Patterson | May 26, 2021 | Booth Design, Branding, Case Study, Event Marketing, Marketing, Tradeshow marketing
In all the years I’ve been attending Natural Products Expo West (and Expo East a few times), one of the things that I see time and time again is the number of small unknown brands looking to get a toehold in the crowded natural foods industry, and then to see them a...
by Tim Patterson | May 21, 2021 | Booth Design, Branding, Contests, Event Marketing, lead generation, Logistics, Marketing, Pre-show marketing, Social Media
Yes, you got a lousy location. What to do to prevent poor traffic and lack of leads by the end of the show? Here are a handful of things you can do to bring people to your...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.