Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Networking

50 Essential Tradeshow Tips in 50 Minutes or Less (video replay)

Not a bad way to kick off June! I sat down with Mel White of Classic Exhibits, along with a few dozen viewers, for a presentation on tradeshow tips for newbies and wannabes. He invited me as part of their ongoing “Fast and Furious” webinar series, and I was grateful to be asked and glad to join. We nicknamed the presentation ‘From Tradeshow Stupid to Tradeshow Smart in 50 Minutes,’ but whatever you want to call it, I jammed a lot of stuff into the presentation. Take a look – hope you get something out of it, and thanks to Classic Exhibits for inviting me!

TradeshowGuy Monday Morning Coffee, August 30, 2021: Jan McInnis

What’s it like to be a keynote speaker, comedian and author and work your way through the pandemic? I caught up with Jan McInnis on this week’s TradeshowGuy Monday Morning Coffee to find out:

Find Jan McInnis at TheWorkLady.com.

This week’s ONE GOOD THING is the novel Since We Fell by Dennis Lahane.

TradeshowGuy Monday Morning Coffee, July 5, 2021: Andy Saks

One way to learn how tradeshows are progressing in this soon-to-come post-pandemic era is to walk the floor of a major show in Las Vegas and observe. If you can’t yet, the second-best thing is to talk to someone who did just that. And that’s what we’re doing on this week’s TradeshowGuy Monday Morning Coffee. I spoke with Andy Saks of Spark Presentations, who walked the floor at last month’s World of Concrete to find out how a big tradeshow in Las Vegas dealt with the relaxed safety protocols:

Find Spark Presentations here.

This week’s ONE GOOD THING: The last season of BOSCH on Prime Video.

TradeshowGuy Monday Morning Coffee, March 1, 2021: Katina Rigall Zipay

I had heard of the group Women in Exhibition, bur frankly admit that that’s about all I knew: that it existed. So I caught up with Katina Rigall Zipay, Creative Director at Classic Exhibits, and someone’s who’s been intimately involved in Women in Exhibition for years. We had a fun conversation and I learned a lot. No doubt you will, too:

Women in Exhibition has a LinkedIn group you can find here.

And check out the Women in Exhibition Virtual Experience here.

This week’s ONE GOOD THING: Carl Hiaasen’s “Squeeze Me.”

TradeshowGuy Monday Morning Coffee, January 4, 2021: Sandy Hammer

Building software to host a virtual event poses a million questions, many of them hoping to address the user experience. And the exhibitor experience. How to keep people engaged, how to keep them from being bored, how to have conversations, how to connect, how to give keynotes. And so on. I recently caught up with Sandy Hammer, co-founder of AllSeated, which has recently launched virtual event software that looks, well, impressive. She and I sat down to talk about it, and to give her a chance to show us a little bit about how it works:

Check out AllSeated.com. And I just noticed that David Adler will be giving a keynote on Thursday, January 7th with AllSeated and the virtual event software exVo. More info here.

This week’s ONE GOOD THING: The Voyager Golden Record (the NASA site) and the package from Ozma Records.

TradeshowGuy Monday Morning Coffee, December 21, 2020: Bill Stainton

Bill Stainton was a guest on this show three years ago, and I wanted to catch up with him to see how he is doing in the midst of the crazy times. We ended up talking about an article from Entrepreneur he had flagged in his latest newsletter that looked at five trends in innovation and how leaders can use them in 2021. It was a lively discussion:

Find Bill Stainton here.

ONE GOOD THING: Ducks win Pac-12 football championship.

TradeshowGuy Monday Morning Coffee, December 14, 2020: Peter Shankman

It’s been a couple of years since I checked in with author, keynote speaker and consultant Peter Shankman, and I was delighted when he said he would be glad to speak with me. I was curious how his business was going, how he was working with clients on how to move into 2021, and of course I was curious to learn how New York City was doing. An eye-opening and salty interview:

Find Peter Shankman here. And here’s a link to his Shankminds group.

This week’s ONE GOOD THING: “Memories in the Drift,” a novel by Melissa Payne.

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