Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Podcast

Podcast: Interview with LinkedIn Expert JD Gershbein

While LinkedIn is a powerful research and business connectivity tool, lots of folks are still grasping for ways to use LinkedIn to benefit their tradeshow, event and conference appearances. Thanks to a recent HARO request, I spoke with JD Gershbein, CEO of Owlish Communications, considered one of the top LinkedIn strategists in the world, about leveraging your LinkedIn profile for just those appearances.

JD’s bio: J.D. GERSHBEIN, CEO of OWLISH COMMUNICATIONS, is a specialist in the Art and Science of LinkedIn.  He is a trusted asset to top executives, managers, entrepreneurs, professional service providers, salespeople and their companies.  Dubbed “LinkedIn’s #1 Brand Ambassador” and “The LinkedIn Black Belt,” J.D. is considered one of the top LinkedIn strategists in the world and a pioneer in the design and delivery of LinkedIn education.  He has been featured on FOX News, in the Chicago Tribune, has guested on prominent coast-to-coast talk radio programs and contributed numerous articles to online publications.  A nationally known A-list speaker and workshop facilitator, J.D.’s keynote message encompasses LinkedIn profile content, personal and corporate branding, cognitive marketing, communication etiquette, and business development on LinkedIn – at all levels of fluency, from novice to dedicated user.

Contact/connection points:

http://www.owlishcommunications.com
LinkedIn Profile:  http://www.linkedin.com/in/jdgershbein
YouTube:  http://www.youtube.com/user/owlishcommunications
Follow J.D. on Twitter:  @jdgershbein
The Wisdom Zone (JD’s Blog):  www.TheWisdomZone.com/blog

Podcast Interview: Darren Hart, Tradeshow Magician and Presenter

A few weeks ago Darren Hart reached out to me and offered to submit a blog post that he’d written. It was a good post and I took him up on it. After checking a little deeper on who Darren is, I decided he might be a fun interview. After all, Darren has what I think is an interesting occupation: he uses magic combined with sales skills to generate leads for his tradeshow clients.

Darren and I got on the phone recently and discussed his approach to tradeshow marketing using magic in his presentations.

EDPA Slides and Audio Playback

Due to popular demand (okay, I had a couple of people ask if these items would be available and for some unknown reason I’m able to accommodate them), here are the slides and the slightly edited live audio recording of the recent presentation I made on social media at the Exhibit Designers and Producers Association annual conference. This was in early December in Jacksonville, Florida. I had a damn good time. I hope you enjoy this.

Note: you should be able to listen to this in ‘real-time’ and follow along with the slides. The presentation is about 45 minutes (with Q&A) and there are 90 slides so you’ll be clicking through, on average, about two slides per minute.

Social Media: Using Twitter, Facebook, YouTube and LinkedIn to Create Community

PS. If you listen closely to my advice about blogging, you’ll notice that I’m breaking my own rule with this post.

Podcast: Interview with Cliff Pollan of VisibleGains

After seeing the video tool from VisibleGains in action recently at David Meerman Scott’s blog, I discovered that it’s being used as a tradeshow marketing tool. So I looking up the CEO and co-founder, Cliff Pollan, and we sat down and chatted about how the video tool works – and how it might be used to capture leads and bring more people to your tradeshow, event or conference.

Check out VisibleGains here.

Podcast: Derek Mehraban Interview

Here’s the challenge: you’re sharing a booth with a much bigger and more visible partner. How do you create buzz, build traffic and get the word out? Bring on the social media, of course! But of course there’s more to it than just sending out a few tweets and creating a Facebook page.

Tim Patterson discusses the results of a virtual tradeshow with InGenex Digital Marketing CEO Derek Mehraban (psst – lots of great ideas in this podcast!)…

Links:

InGenex Digital Marketing

The Digital Bus Blog

Recent Podcasts on Tradeshowguyblog.com

Our new Logo!

Just sit right back and you’ll hear a tale…

Got a few minutes to spend? Great! We have some great ways to help you wast, er, uh .. spend your time – and learn something while being entertained!

It’s called a podcast, in case you’ve been living on Mars since 1971. And here are a batch of them that have been posted on Tradeshowguyblog.com over the past several months.

Enjoy!

Andy Saks: Andy’s a terrific presenter and trainer, and spends a fair amount of his time working for clients at tradeshows.

Lew Hoff of Bartizon discusses iLeads, the new iPhone app:

Steve Farnsworth: how to use YouTube to explode your traffic at tradeshows.

Mike O’Neill: Author of Rock the World With Your Online Presence discusses everything from LinkedIn and Facebook to Meetup.com and Twitter and how those various social media platforms can be used to promote events.

Matthew Selbie: What is the Opiniator? How can you use it in your business? What can you do with it at tradeshows?

Pooja Dhawan of FashionSpy.com: Want to find out how Facebook can work to draw people to your tradeshow booth? Find out how Pooja Dhawan of FashionSpy.com, a wholesaler of womens young contemporary fashions used Facebook and other social media outlets successfully.

Matt McCabe: what’s new and hot in the world of promotional products from Matt McCabe of PromotionalProducts.org.

Eric Lukazewski: the tradeshow marketing ninja of Echelon Exhibits in Chicago discusses the company’s revamped website, social media marketing and Manny Ramirez’s arrival in Chicago.

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photo credit: 8one6

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