Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Podcast

TradeshowGuy Monday Morning Coffee, October 19, 2020: Anders Boulanger

There are hundreds of thousands of event, tradeshow, and conference-related jobs that have gone by the wayside, at least temporarily, while the pandemic sidelines all of those shows. But of all of those jobs, it would seem that if any type of job could find a way forward, it would be the creative types. The writers, speakers, performers. After all, even though they’d love to have an in-person audience, it’s not that hard to translate what they do to a screen. Whether it’s a Zoom show, a webinar, or a pre-recorded bit, performers and entertainers, such as the Infotainers supplied by Anders Boulanger’s Engagify company are doing their best to stay busy. I spoke with Anders for this week’s interview:

Find Engagify and the Infotainers here.

This week’s ONE GOOD THING: John Lennon’s Gimme Some Truth collection, released October 9, 2020, which would have been Lennon’s 80th birthday.

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TradeshowGuy Monday Morning Coffee, October 12, 2020: Natasha Miller

What happens when your business needs a quick pivot to survive? Not all companies have been able to do that successfully. On this week’s TradeshowGuy Monday Morning, I chat with Entire Productions’ CEO Natasha Miller about how they made the switch to virtual events in a big way.

Find Entire Productions here.

This week’s ONE GOOD THING: Season Six of the Emmy-winning Schitt’s Creek finds its way to Netflix. Finally!

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Subscribe to our YouTube Channel Tradeshow Marketing here, where the vlog version of the podcast appears weekly.

TradeshowGuy Monday Morning Coffee, September 21, 2020: Kevin Carty – Virtual Exhibits

I’ve had Kevin Carty of Classic Exhibits on a handful of times this year for various discussions related to dealing with the COVID Pandemic, how they’re dealing with it and more. But this week I wanted to catch up with Kevin to learn more about virtual exhibits: how they’re working their way into designing and implementing exhibits for clients, and how exhibitors can think about and approach a possible virtual exhibit for their own use:

This week’s ONE GOOD THING: Rain. Sorely needed here on the west coast with all the forest fires still burning. We got a good dose of rain late last week and while it didn’t put the fires out, it gave firefighters a good helping hand.

Subscribe to TradeshowGuy Monday Morning Coffee on Apple Podcasts here.

Subscribe to our YouTube Channel Tradeshow Marketing here, where the vlog version of the podcast appears weekly.

TradeshowGuy Monday Morning Coffee, September 14, 2020: Jason Graham-Nye

One of the first clients I managed to snare in my early days in the tradeshow world came when I cold-called a Portland-based company called gDiapers. It took awhile, maybe a few months, but we ended up designing and fabricating two tradeshow exhibits for them. At one point five or six years ago, they decided to stop exhibiting at tradeshows and focus on other marketing efforts.

I wanted to catch up with gDiapers CEO Jason Graham-Nye to see what he and the company have been up to lately. I know Jason moved his family back home to Australia five years ago from Portland, which meant changes for the company as well.

Little did I know what kind of adventures he and his team got up do, especially once the coronavirus hit. I hope you enjoy the conversation – I sure did:

Check out gDiapers.

This week’s ONE GOOD THING: The return of the NFL.

Subscribe to TradeshowGuy Monday Morning Coffee on Apple Podcasts here.

Subscribe to our YouTube Channel Tradeshow Marketing here, where the vlog version of the podcast appears weekly.

TradeshowGuy Monday Morning Coffee, September 7, 2020: Perspective

It’s not always easy to put your life into perspective when you’re caught up in the daily crazy stuff that can overwhelm you. In this episode of TradeshowGuy Monday Morning Coffee, I make an attempt to take a longer view of life, and how to deal with what you want to do in your time on this planet. Happy Labor Day!

Subscribe to TradeshowGuy Monday Morning Coffee on Apple Podcasts here.

Subscribe to our YouTube Channel Tradeshow Marketing here, where the vlog version of the podcast appears weekly.

TradeshowGuy Monday Morning Coffee, August 31, 2020: Jane Gentry

In the midst of a pandemic, what’s a nationwide staffing entity to do? In this week’s TradeshowGuy Monday Morning Coffee, we find out how one agency is doing it, anyway. Jane Gentry, CEO of Fusion, spoke with me about how they’re addressing the myriad issues surrounding staffing events and retail outlets both physically and virtually.

Plus, she shares some great tips toward the end about how to make more sales and maintain great relationships. Take a look/listen:

Find Fusion online here.

This week’s ONE GOOD THING: Twitter.

Subscribe to TradeshowGuy Monday Morning Coffee on Apple Podcasts here.

Subscribe to our YouTube Channel Tradeshow Marketing here, where the vlog version of the podcast appears weekly.

TradeshowGuy Monday Morning Coffee, August 24, 2020: John Pugh and Marcus Vahle

It’s been several months since we caught up with John Pugh and Marcus Vahle of Share Experience, a company they launched less than a year ago near Pittsburgh on the banks of the Ohio River. With the pandemic affecting the events industry, every company in the space is looking for ways to offer value to their clients. Share Experience has moved into virtual production and making sets for virtual presentations – and much more, as you’ll learn on this wide-ranging discussion.

A quick note: I had a minor audio issue on my end – my microphone was turned too high, and I had to tone it down a bit in post-production. It does sound a bit distorted due to modulation, but I mitigated it as much as possible 🙂

Check out Share Experience.

This week’s ONE GOOD THING: Michael Shaefer’s Business Grow, where you can subscribe to his newsletter.

Subscribe to TradeshowGuy Monday Morning Coffee on Apple Podcasts here.

Subscribe to our YouTube Channel Tradeshow Marketing here, where the vlog version of the podcast appears weekly.

TradeshowGuy Monday Morning Coffee, August 17, 2020: Jeff Bajorek

Every industry is going through changes. Some are dealing with the pandemic better than others. But one thing common to every industry is the need to create sales. On this week’s TradeshowGuy Monday Morning Coffee, I check in with sales trainer and coach Jeff Bajorek to talk about how he’s working with clients in this new world:

Here’s a link to the last time Jeff joined me on the show. Find Jeff Bajorek’s website here.

This week’s ONE GOOD THING: The NBA Playoffs are underway this week!

Subscribe to TradeshowGuy Monday Morning Coffee on Apple Podcasts here.

Subscribe to our YouTube Channel Tradeshow Marketing here, where the vlog version of the podcast appears weekly.

TradeshowGuy Monday Morning Coffee: August 10, 2020: Kevin Carty – TogetherAgain Expo

On July 24th, a relatively small tradeshow-industry event took place in Orlando, Florida. It was an attempt to show the world how tradeshows, events and conferences can successfully work in today’s pandemic-affected world. Kevin Carty of Classic Exhibits attended – and the company exhibited – and shares his take on how it all went.

Also referenced in this episode: Brad Kleiner of Grounded by Cedar Root. Check his website, and a previous episode where I chatted with him about sales training, leadership coaching, and one-on-one coaching and more.

This week’s ONE GOOD THING: The NBA is back! Go Blazers!

Subscribe to TradeshowGuy Monday Morning Coffee on Apple Podcasts here.

Subscribe to our YouTube Channel Tradeshow Marketing here, where the vlog version of the podcast appears weekly.

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