The digital world has enveloped tradeshows as much as it has any other part of the marketing world. And who better to discuss that than author and marketing expert Francis Friedman, who gets into his recent book, The Modern Digital Tradeshow. Check out the show here:
Download a free copy of the Modern Digital Tradeshow here.
And this week’s ONE GOOD THING: Soundcloud.
Do you avoid things that you shouldn’t? Do you prefer to pretend that something coming up isn’t really important when it is? Avoidance is a challenge all of us face at some point. This week’s TradeshowGuy Monday Morning Coffee looks at avoidance.
This week’s ONE GOOD THING is the BBC Radio 2 Beatles program archive. They have been doing a lot of programs related to the Beatles over the week of the 50th anniversary of the release of Abbey Road. Check out the archive but don’t wait too long – these programs will only be up for 30 days.
What’s going on in the music industry? Admittedly, the music world is only tangential to the events world, but they are related. And to learn more about how streaming and technology have changed the music world, especially for up and coming bands that are trying to break in, I sat down with Jay Gilbert of Label Logic to get his take. Jay is a long-time veteran of major labels in the music world, and has run his own company for the past five years. His insight is worth a look:
Find Label Logic here.
This week’s ONE GOOD THING: Roger Steffens’ “The Family Acid: California.” It’s a new coffee table book chock full of great images of the counter-culture, all from California. A one-of-a-kind book.
What is control? Lack of control? What about being a control freak? Turns out we all have some relationship to control, whether it’s our own or someone else’s. On this week’s TradeshowGuy Monday Morning Coffee I take a look at control:
And this week’s ONE GOOD THING: Clockwise, starring John Cleese of Monty Python.
No doubt there are moments in your life where something happened that lead to something else quite unexpected. Taking a look back can you see how you might now be able to connect the dots?
TradeshowGuy Tim Patterson connects several dots in this episode of TradeshowGuy Monday Morning Coffee:
This week’s ONE GOOD THING: XMind Mind Mapping software.
When’s the last time you heard a speaker drop the F-Bomb on stage in the middle of a presentation? How did you feel about that? No biggie? Offended?
In this week’s TradeshowGuy Monday Morning Coffee, I take a gander at the use of the F-Bomb in business settings and when it might be appropriate. Or not.
This week’s ONE GOOD THING: The Abbey Road Crossing Live Web Cam.
What is perfection? Is it even possible? The pursuit of perfection is a great way to never get anything done. TradeshowGuy Tim Patterson breaks it down on this week’s TradeshowGuy Monday Morning Coffee:
This week’s ONE GOOD THING: The Family Acid on Instagram. And as noted in the podcast, here’s a link to the Daily Mail UK story on Roger Steffens’ new book.
Alice Heiman and Dianna Geairn of Tradeshow Makeover recently invited me to join them on their podcast to talk about, what a surprise, tradeshow marketing! Great fun, engaging conversation. Take a look and check out Tradeshow Makeover, too!
3D Exhibit Designer and Graphic Designer Jack Hale sits down to discuss the ins and outs of tradeshow exhibit design and graphic design on this week’s edition of TradeshowGuy Monday Morning Coffee. Take a look:
Check out Jack’s work and website at JB Hale Design.
This week’s ONE GOOD THING: Last year’s Sting and Shaggy release, 44/876.
This is one episode of TradeshowGuy Monday Morning Coffee where you’ll definitely learn something! Howard Berg, known as the world’s fastest reader, teaches us a few things about reading and learning. Fun and worth your time – take a look/listen:
Check out BergLearning.com and save ten percent with the code TRADESHOW10.
This week’s ONE GOOD THING: summer fairs, art fairs, music under the stars…
