Richard Erschik of TradeshowLeadstoSales.com joins me for a fun and very useful conversation about how to generate (and follow up with) great leads at your next tradeshow. What are the five questions you need to ask before you’ve identified a good lead? Watch or listen now:
This Week’s ONE GOOD THING: Clean My Mac software.
Lou Bortone is one of the top video marketing masters in today’s marketing world, and it was great to be able to chat with him this week about, you guessed it – video marketing! Take a look/listen.
You can find Lou’s website here.
This week’s ONE GOOD THING: Brand new Foo Fighters album: Concrete and Gold.
Author and business consultant Dan Paulson joins me on today’s podcast to talk about how to differentiate your company from your competition. His book, “Apples to Apples: How to Stand Out From Your Competition,” was the kickstarter for our discussion.
Check out Dan Paulson’s home page here.
This week’s tradeshow tip comes from ProExhibits – thanks!
ONE GOOD THING: The incredible catalog of great music left behind by Tom Petty.
Got together with Brad Kleiner at Flywheel/Sandler in Wilsonville, Oregon, to discuss a couple of aspects of sales, and how it can be used on the tradeshow floor. As we all know, nothing happens until a sale is made, and Brad is a great and experienced Sandler Sales Trainer.
Learn more about Flywheel/Sandler Sales Training here.
My ONE GOOD THING for this week: The Monterey Jazz Festival.
This week you are about to hear and see an interview with a professional 3D exhibit designer, who will walk you through the various challenges that come up when assembling an exhibit design. Katina Rigall-Zipay of Classic Exhibits sits down and shares a look at some of her designs on this video blog/podcast:
Our ONE GOOD THING (S!):
Katina said having her third-grader start school was a good thing: first day of school!
I also was in a seasonal mood and decided that the coming of FALL was my ONE GOOD THING!
We are awash in data, no matter what business we’re in. TradeshowGuy Tim Patterson talks with Oz du Soleil of ExcelOnFire (YouTube channel) about how to handle all of that data: how to make sure it’s clean, how to analyze it and much more.
ONE GOOD THING: For Oz, it’s cigars. For me, it’s the beginning of football season – college and pro!
For Labor Day, I share a little history of the holiday. And then it’s a quick look at the Best Practices for Tradeshow Marketing.
And today’s One Good Thing? Twitter.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker (1838-1922). No doubt good old John spent a lot of money on advertising. That’s not something that we do here at TradeshowGuy Exhibits, but on occasion, we invest in various marketing efforts, including advertising.
As a result, we decided that appearing in the popular Find-It Marketplace on Exhibitor Magazine’s website was worth a try this year. Our listing will appear under Exhibit Producers, a crowded but well-trafficked segment of the online tradeshow resources. As one of the options, we’ve produced a video that articulates our pitch to potential clients:
What do you think? Let us know!
This morning’s podcast and cup of coffee included a fun and exceeding useful interview with productivity expert Ellen Goodwin. We talked about procrastination and accountability and Ellen shared some great tips on productivity.
ONE GOOD THING:
Ellen shared the book “Lamb” by Christopher Moore as her one good thing. And I claimed that having a clean desk this week is one good thing. We’ll see how long that clean desk lasts! Thanks to Ellen for joining me on the vlog/podcast!
…in which I interview Public Relations pro Diane Weiss Jones of DJ Public Relations. We take on public relations, marketing, community relations, social media and more. Is there anything such as bad publicity? And much more. Fun convo:
Reach Diane Weiss Jones here:
ONE GOOD THING: The Pebble Beach concours d’elegance.
