In this week’s vlog/podcast, I got a chance to learn quite a bit about something with which I’m not very familiar with: international tradeshow exhibiting. I’m guessing that a lot of us don’t get a chance for much exhibiting in Dubai, France, Spain, England, China or Japan or any of a number of countries. That’s why this week’s interview with exhibit designer and international tradeshow exhibiting expert Larry Kulchawik is such a treat. Loads of great information – and you should pick up his book if you do any international exhibiting. Check it out:
This week’s ONE GOOD THING: Bohemian Rhapsody, the Queen biopic. And if you want to see the entire Queen set at Live Aid 1985, which was the centerpiece of the movie, take a look.
Magician and professional tradeshow presenter Robert Strong discusses how to draw a crowd, how he works with clients, and what makes a good opening line – and a lot more – in this enlightening interview.
Robert also shared a list of Best Booth Behaviors:
1. Remove bad behaviors: No eating, drinking, cell phones, sitting, booth huddles, etc.
2. Add good behaviors: Stand, face the aisles, smile, make eye contact, initiate conversation, etc.
3. If you are not getting rejected a hundred times an hour, you are not initiating enough conversations.
4. Have a strong opener: What do you do at your company? What is the most interesting thing you have seen at this show? What is your (companies) biggest pain point?
5. Make the current attendee you are talking with the most popular person at the show.
6. Be able to do the overview (elevator pitch) in 10 seconds, 30 seconds, and 90 seconds.
7. Understand and communicate concisely the giveaways and raffles.
8. Be able to scan badges and do it quickly.
9. Qualify leads quickly, make introductions, and end conversations quickly.
10.Have three case studies (success stories) rehearsed and ready to go.
11.When doing a demo, scale. When you see someone else starting a demo, help them scale.
12.You are on stage. High five each other, fist bump each other, enthusiastically cheer for your fellow booth staff, and let the attendees see that you really like each other and are having fun.
13.Treat the attendees exactly how you would want to be treated if you were in someone else’s booth.
14.Make a follow-up plan and take notes.
And finally, this week’s ONE GOOD THING: the Bag Man Podcast about Vice President Spiro Agnew.
What types of sales prospecting work in what industries? What are some good ideas to generate more sales for your funnel? Author and sales trainer Jeff Bajorek and I tackled these questions and more in this week’s TradeshowGuy Monday Morning Coffee:
Publicity Expert Joan Stewart – known as the Publicity Hound – joins TradeshowGuy Tim Patterson to talk about how to get publicity at a tradeshow: before, during and after. Keep a notepad handy – there are a lot of great ideas that you can put to use!
Chris Reimer is an author and entrepreneur which means we had a lot to chat about on this week’s edition of the TradeshowGuy Monday Morning Coffee. Our main two points of conversation include his book Happywork and the new device charger he’s just released with the name of Boosa.
What do you get out of volunteerism? What is important to you, important enough that you would donate your time, energy and skill to an endeavor? This week’s TradeshowGuy Monday Morning Coffee muses on volunteerism.
TradeshowGuy Tim Patterson and Jim Shelman, General Manager of Classic Rental Solutions, tackle the topic of #tradeshow #exhibit rentals: how they’ve changed, how to customize and much more on this week’s edition of the TradeshowGuy Monday Morning Coffee.
What is the “revitalization of the human spirit” and how does it relate to events, tradeshows and conferences? Andrew Bennettof the Bennett Performance Group joins TradeshowGuy Tim Patterson on this week’s vlog/podcast to discuss exactly that, along with many other reasons that events are thriving, and in fact, will likely never go away.
Lots fun in this week’s podcast/vlog. Robert Middleton of Action Plan Marketing sits down to discuss the Five Pillars of Marketing for Self-Employed Professionals. So there’s that. You’ll also hear the story of how a search for a Harlan Ellison photo led to an article on Frank Sinatra which, well, you’ll just have to watch or listen.
On the podcast you’ll hear me tell the story of how, in looking for a couple of old photos from the 80s. It was when author Harlan Ellison did a book signing at Powell’s Books in Portland. I put on my sport jacket and headed down with a couple of items to have him sign.
