What does it take to create better focus? I take a look at a few things that work for me, and a few more that might work if I used them. Also, a quick recap of the Sunday adventure where, thanks to car problems, a 3-hour drive took about ten hours:
Dale Obrochta joins me today for a wide-ranging discussion of tradeshow marketing, focusing on how to draw a crowd at a tradeshow booth, and once you do that, what you do with it! Dale and I had a great time on this interview – which didn’t make it live to Facebook because I’m still wrestling with the software that interacts with Facebook live. AAAND, when I checked the video screen recording, his video was gone, but the audio remained. Must be a Ghost in the Machine, makes me #wannacry. Yikes. But we punted: Dale sent along a handful of photos which almost makes it look like he’s live with me if you squint or forget to put your readers on. Take a look – or listen to or download the audio podcast below:
Find Dale here:
As I sat down to write today’s TradeshowGuy Monday Morning Coffee, I realized that much of the business we’ve done this year at TradeshowGuy Exhibits has been repeat business: new business from current clients. Of course, it’s good to have new customers, but in a sense it’s even better to have new business from clients you’ve been serving for awhile. Take a look:
And of course, we always finish with ONE GOOD THING. This week it’s yard work. No, really.
On this week’s TradeshowGuy Monday Morning Podcast, I go over the various things that you will encounter while trying to learn a new skill. I also look at a number of ways to keep people engaged in your booth. Remember, the key to tradeshow success is drawing a crowd (giving them something to see or do) and then knowing what to do once that crowd arrives.
Check out the podcast here.
And go over to our podcast page where you can subscribe.
In this week’s TradeshowGuy Monday Morning Coffee, I share the various apps on my phone and laptop that I use in daily business work.
Apps and software mentioned include:
Oh, and the picture on the video? It’s a photo taken June 9, 1949 – my mom’s 21st birthday – when she and Dad, who’d been married less than a year, traveled to Yellowstone.
Finally, it’s official. We’ve turned this into a podcast. Yeah, I know it’s already a vlog (I’ll never get used to that word!), but now you can subscribe to the audio of the podcast.
This week: What happens when you have to roll with the punches. What’s your PLAN B?
Also, a quick look at Tim Ferriss’s podcast interview with Cheryl Strayed at SXSW last month.
And finally, ONE GOOD THING: John Cleese in CLOCKWISE. Check out the trailer. And find the movie – you’ll love it!
On today’s TradeshowGuy Monday Morning Coffee, I look at daily routines. What’s yours? Do you have one? Should you have one? Take a look/listen:
And as for today’s One Good Thing: it’s the Sound Opinions podcast from WBEZ in Chicago.
Systems and processes are important to your success in any project. No matter whether its sales, project management, or processing paychecks, you need a system that works for you. In this vlog, I share some thoughts on the importance of systems and processes.
One Good Thing: Yoga and Meditation.
Audio Podcast Version:
Long days on your feet. Snacking on tasty samples from one side of Anaheim Convention Center to the other. Setting up tradeshow exhibits. Tens of thousands of industry people checking out products, thousands of exhibitors vying for attention in crowded halls.
“There’s nothing quite like it!” I’m sure you’d say the same thing about CES, Burning Man and SXSW. Big shows, chaos and overloaded senses.
The morning after I returned from Anaheim (delayed flight got me home just after midnight, thankyouverymuch!), so I’m a little weary, but figured that I’d give the TradeshowGuy Monday Morning Coffee Vlog a shot anyway. Enjoy:
ONE GOOD THING: Natural Products Expo West.
Audio Podcast Version
On this week’s coffee, I spend some time going over the question of asking better questions. If we learn to ask better questions, we’ll get better information. So what does it take to ask better questions? Take a look:
Notes from this week’s vlog:
Fast Company article by Stephanie Vlozza
TED talk on asking better questions
ONE GOOD THING: The Portland International Airport
Audio Podcast Version:
Get the free report “7 Questions You’ll Never Ask Your Exhibit House”
