Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Vlog

TradeshowGuy Monday Morning Coffee, August 3, 2020: Lisa Apolinski

It seems in this day and age you jump from one Zoom call to another, from one webinar to another. And you might often be called on to host or create your own webinar or other digital presentation. If that’s not something you’re comfortable with, it can create a whole lot of anxiety and challenges. In this week’s TradeshowGuy Monday Morning Coffee, we hook up with Lisa Apolinski of 3 Dog Write, Inc., a full-service digital consulting agency and discuss some of the digital challenges of the day.

Find Lisa’s company, 3 Dog Write.

This week’s ONE GOOD THING: the novel Island Beneath the Sea by Chilean author Isabel Allende.

Subscribe to TradeshowGuy Monday Morning Coffee on Apple Podcasts here.

Subscribe to our YouTube Channel Tradeshow Marketing here, where the vlog version of the podcast appears weekly.

TradeshowGuy Monday Morning Coffee, July 27, 2020: Life In a Day

Life In A Day is a film project that invited people worldwide to submit footage of what they did on July 25, 2020. I kept seeing the hashtag trending online leading up to Saturday, so just for fun, I shot a bunch of video of what I did and assembled it into a short film. That #LifeInADay film is included in this week’s TradeshowGuy Monday Morning Coffee.

Given that there is quite a bit of footage without narration, and a lot of background music, I’m not posting the audio version on Soundcloud. Join me next week when I should have a guest.

Subscribe to TradeshowGuy Monday Morning Coffee on Apple Podcasts here.

Subscribe to our YouTube Channel Tradeshow Marketing here, where the vlog version of the podcast appears weekly.

TradeshowGuy Monday Morning Coffee, July 20, 2020: Kevin Carty

What’s it like to be a tradeshow exhibit manufacturer in the age of a COVID-19 pandemic? Turns out there are a number of creative things that can be done with exhibit building blocks. Kevin Carty of Classic Exhibits joins me on this week’s TradeshowGuy Monday Morning Coffee to discuss the world of exhibits:

This week’s ONE GOOD THING: ABC’s “How to Get Away With Murder.” The sixth and final season is now available on Netflix.

Subscribe to TradeshowGuy Monday Morning Coffee on Apple Podcasts here.

Subscribe to our YouTube Channel Tradeshow Marketing here, where the vlog version of the podcast appears weekly.

TradeshowGuy Monday Morning Coffee, July 13, 2020: Creativity and Discipline

Any creative endeavor requires more than just inspiration or an idea and a burst of activity. If it’s to be seen through to a successful end, the creative act must be wrapped up in discipline. In this week’s TradeshowGuy Monday Morning Coffee, I riff for ten minutes or so on creativity and discipline:

This week’s ONE GOOD THING is the new solo album from David Lowery, main songwriter, and singer from Cracker and Camper Van Beethoven. Listen to and purchase “In The Shadow of the Bull” here.

Also on this week’s podcast: a reference to an article by Jeff Goins: Rules, Discipline and the Paradox of Creativity.

Subscribe to TradeshowGuy Monday Morning Coffee on Apple Podcasts here.

Subscribe to our YouTube Channel Tradeshow Marketing here, where the vlog version of the podcast appears weekly.

TradeshowGuy Monday Morning Coffee, June 22, 2020: Brad Kleiner

In which I catch up with Brad Kleiner of Grounded by Cedar Root to talk about transitioning during the COVID-19 Pandemic, sales training, leadership coaching and one-on-on coaching and more.

Check out Brad’s earlier interview on the podcast from 2017.

Grounded by Cedar Root, Brad’s company.

This week’s ONE GOOD THING: Homeland‘s last season, from Showtime.

Subscribe to TradeshowGuy Monday Morning Coffee on Apple Podcasts here.

Subscribe to our YouTube Channel Tradeshow Marketing here, where the vlog version of the podcast appears weekly.

http://tradeshowbuy.com

TradeshowGuy Monday Morning Coffee, June 8. 2020: Micheal McNeeley and Gail Chester

I connected with Micheal and Gail a decade ago when they made their first appearance at Natural Products Expo West. They’ve been back every year, using the national show as a way to connect with more and more buyers, distributors, colleagues and fans.

We finally caught up for a conversation about their company, Lively Up Your Breath, how they approached Expo West, and how they’re dealing with the current COVID-19 pandemic.

And yes, Micheal gives us his song and dance. And it’s a good one!

You can find Lively Up Your Breath here.

This week’s ONE GOOD THING: Seberg, the movie about the FBI’s following, wiretapping and harassment of the actress Jean Seberg in the 60s and 70s.

TradeshowGuy Monday Morning Coffee, June 1, 2020: Jonathan Tavss

What is the future of tradeshows, events and conferences? While most people in the industry I speak with think things will (mostly) get back to normal at some point, that may still be some time away. Which leaves virtual events as one way of keeping the clock moving forward.

This week’s TradeshowGuy Monday Morning Coffee offers a chat with Kaleidoko’s Jonathan Tavss, who discusses a recent virtual event he helped facilitate, and what the future of tradeshows and events, combined with a strong digital presence, might look like:

Find Kaleidoko here.

This week’s ONE GOOD THING: Ted Chiang’s collection of short stories entitles Exhalation.

Top 5 Most-Viewed Podcast Interviews of the Past Year

I thought it might be fun to see what people have gravitated to on this blog when it comes to the weekly vlog/podcast I do under the title TradeshowGuy Monday Morning Coffee. The podcast is more or less a diary of my business and more broadly, the event and tradeshow industry, and beyond that, the business world. Or at least what interests me on any given day.

I don’t always have interviews on the show, but they’re always fun. I love speaking with industry colleagues and getting to know them, even though most of them are only “Zoom” friends, and we aren’t sitting down across a table for coffee!

Still, they’re enlightening and fun. Here are the top five most-viewed based on analytics looking back twelve months.

Number Five (we’re counting down to Number One!): Dominic Rubino of BizStratPlan.com talked about an easy formula for difficult business conversations.

Number Four: Phil Gorski of Ava-Nee Productions and his company’s VR approach to tradeshow exhibits (and other fun things).

Number Three: Danny Orleans is a tradeshow entertainer and Chief Magic Officer at Corporate Magic LTD.

Number Two: Joan Stewart, the Publicity Hound, offered numerous tips on creating publicity at tradeshows. Worth another look. Bring your notepad.

Number One: a long-ranging discussion from March with Kevin Carty of Classic Exhibits, Marcus Vahle of Share Experience Company and Andy Saks of Spark Presentations.

Grab our free report “7 Questions You’ll Never Ask Your Exhibit House” – click here!

TradeshowGuy Monday Morning Coffee, May 18, 2020: Jay Gilbert

The event and tradeshow industry is on hiatus and no one knows for sure when or how it will return. It’s the same with the music industry. Concert tours have been postponed or cancelled. On this week’s TradeshowGuy Monday Morning Coffee, I reconnect with Jay Gilbert of Label Logic, a Los Angeles-based company that works with artist management and a handful artists. I was curious to see how their company has been impacted, and how the music industry as a whole has been impacted by the COVID-19 Pandemic. Take a look/listen:

Check out Jay’s company Label Logic here. Here’s a link to the first time Jay was on TradeshowGuy Monday Morning Coffee with us.

This week’s ONE GOOD THING: Chernobyl mini-series on HBO.

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