Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Vlog

TradeshowGuy Monday Morning Coffee, February 3, 2020: Jim Wurm

The first time I walked “backstage” at a tradeshow, I realized how nuts it really was. A thousand different things going ten thousand different ways. Thousand of exhibitors, laborers, electricians, forklift operators, scissor lift operators, and so much more are all involved in an elaborate dance that takes place over a few days until opening day when everything looks perfect. Then once the show is over the same crazy dance happens in reverse.

Most people don’t think about what goes on behind the scenes, as long as it happens and their exhibit looks great for the show. But, oh, the things that have to happen for the show to take place.

For this week’s TradeshowGuy Monday Morning Coffee, I sat down with Jim Wurm, Executive Director of the Exhibitor Appointed Contractor Association. The EACA is the main organization that advocates for all of those behind-the-scenes companies and employers. And there are a lot of different ones. Really good conversation and yes, I learned quite a bit:

Find the EACA here.

This week’s ONE GOOD THING: the full Kobe Bryant tribute put on by the Los Angeles Lakers Friday night before they played the Portland Trailblazers.

TradeshowGuy Monday Morning Coffee, January 27, 2020: Taking a Stand

How does taking a stand on what might be a controversial issue affect a business? Are there places where you can take a stand and make your viewpoint known without stepping into controversy? This week’s TradeshowGuy Monday Morning Coffee takes a look at taking a stand:

Podcast referenced in this week’s episode:

Chris Hayes’ “Why Is This Happening?” featuring an interview with ESPN’s Howard Bryant.

This week’s ONE GOOD THING is actually two things.

Oregon Ducks Women’s Basketball Team

Oregon State Beavers Women’s Basketball Team

TradeshowGuy Monday Morning Coffee, January 20, 2020: Downtime

It’s a holiday here in the US as we honor Martin Luther King, Jr. Are you taking the day off? Are you working? How do you get downtime when you need it? And yes, you really do need it! What is motivation? And do you really need it? What about focus? Is that better?

So many questions. I take on a few of them on this morning’s TradeshowGuy Monday Morning Coffee:

Link to the Marc Maron WTF Podcast interview with Brad Pitt and Leonardo DiCaprio.

This week’s ONE GOOD THING: FAWM – February Album Writing Month.

TradeshowGuy Monday Morning Coffee, January 6, 2020: David Meerman Scott

I first crossed paths with David Meerman Scott over a dozen years ago. Since then he’s written several books and been a keynote speaker at countless conferences, discussing the changing world of marketing and public relations. On this week’s TradeshowGuy Monday Morning Coffee, David joins me to talk about his just-released book, Fanocracy, co-written with his daughter Reiko Scott.

This week’s ONE GOOD THING. Actually, four of them!

Dolomite Is My Name, the new Eddie Murphy movie:

Also: Story Genius: How to Use Brain Science to go Beyond Outlining and Write a Riveting Novel by Lisa Cron.

And: Nicholas Kristoff’s column: This Has Been the Best Year Ever, his annual look at so many good things going on in the world.

And: An Astronaut’s Guide to Optimism. Chris Hadfield’s short video on the good and amazing things in the world amongst the noisy badness:

TradeshowGuy Monday Morning Coffee, December 16th, 2019: FUN

What is fun? Why are some things fun to you but not to others, or vice versa? Why do some people appear to have more fun that you, even though they’re doing the same thing?

Lots of things to explore on the nature of FUN on this week’s TradeshowGuy Monday Morning Coffee. Also, today is ZZ Top’s Billy Gibbons’ 70th birthday, so he gets a little shoutout!

This week’s ONE GOOD THING: Exhibitor Magazine.

TradeshowGuy Monday Morning Coffee, December 9, 2019: Permission

Sometimes you have to give yourself permission to do something. You might be surprised to know that it’s harder than it sounds. On this week’s TradeshowGuy Monday Morning Coffee podcast/vlog, I dig into the concept of giving yourself permission to do – or not to do – creative things in your life.

This week’s ONE GOOD THING: The Oregon Ducks takedown of the Utah Utes in the Pac-12 Championship Game Friday Night.

TradeshowGuy Monday Morning Coffee: 10 from 2019 Worth Another Listen

When you put out a new podcast/vlog every week, frankly, it’s hard to keep up. Makes sense. That’s a lot of content to devour, and it’s easy to let things slip by.

But 2019 has given me a lot of great guests, and chances are you may have missed some of the really good ones (and there are many!). So here’s a random list of 10 guests I hosted on TradeshowGuy Monday Morning Coffee this year that you might have missed. And even if you didn’t miss them, they could be worth another listen:

January 8: BJ Enright of Tradeshow Logic discusses the groundbreaking NAB Show Cares program that looks to address hefty drayage and material handling fees at the National Association of Broadcasters show.

March 25: Dave Scott, long time Portland on-air radio fixture, gets into the podcast game with his Embrace the Change podcast.

May 13: Phil Gorski discusses 3D Virtual Tour Technology and how it can affect tradeshow marketers.

April 8: Tom Beard of Eco-Systems Sustainable Displays talks sustainability in the exhibit world. This vlog/podcast made more timely by the recent announcement that Classic Exhibits and Eco-Systems are merging.

June 17: Danny Orleans. Magic on the tradeshow floor is always an attractor. Danny, Chief Magic Operator at Corporate Magic Ltd talks about how he works magic into a presentation.

June 3: David Newman of Do It Marketing talks, as you might expect, marketing. I have to admit that I like to read his emails, which come about once a day. Really short, but a good mix of very usable info and pitches.

July 22: Howard Berg. Fascinating, fast-paced learning. Howard was a gas.

July 15: Ken Newman of Magnet Productions. Ken travels the world doing his professional presentations for tradeshow clients. He is also a big presence in the Blanket the Homeless effort in the SF Bay area, and talks about both in this fun interview.

September 16: Jay Gilbert, a long time music industry executive has had his own company for years now. And while this is not much related to the tradeshow world, it’s a fascinating look at what it takes in the world of music promotion.

September 23: Laura Allen, The Pitch Girl, helps distill the essence of your pitch down to a simply formula. Very useful in so many situations!

There are many more of course – just search for TradeshowGuy Monday Morning Coffee – or browse the archives at your leisure.

We’ll be back next week with another episode.

TradeshowGuy Monday Morning Coffee, November 18, 2019: Blind Spots

What are your blind spots? Well, sometimes it’s hard to identify blind spots because, well, frankly, you’re blind to them! Often you need help to learn your blind spots. Let’s take a look at blind spots on this week’s TradeshowGuy Monday Morning Coffee, along with a tradeshow tip of the week and this week’s One Good Thing:

Sources mentioned on this week’s show:

5 Ways to Find Your Blind Spots, from Ivy Exec.

The Top 10 Leadership Blind Spots, and 5 Ways to Turn Them Into Strengths, from Inc.com.

This week’s tradeshow tips for attendees, from Sestra.

And this week’s ONE GOOD THING:

Scruffy the Rescue Dog (why did it take so long for him to be the ONE GOOD THING??)

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