On this week’s TradeshowGuy Monday Morning Coffee, I ramble on for awhile about business, podcasting, new projects, the makeover of TradeshowGuyExhibits.com tradeshow logistics and of course that One Good Thing we all should have. Take a look:
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On this week’s TradeshowGuy Monday Morning Coffee, I had a chance to sit down with Mike Duseberg or Magic Means Business:
Mike has put together a couple of nice things for viewers that he mentioned at the end of the broadcast. Check ’em out here.
And as for the two books in the One Good Thing that Mike mentioned, you can go take a look at them here:
Jay Abraham: Get Everything You Can Out of All You’ve Got
Jeb Blount: Fanatical Prospecting
And here’s Mike’s Twitter account.
In our webinar How Fabric Graphics Changed the Tradeshow World, Dave Brown of Optima Graphics and I discussed myriad topics regarding tradeshow graphics. We looked at new trends in materials, print capabilities and color. We went over advancements in UV printing, Latex printing and fabric printing. We talked about Tac Tac graphics, a unique one-time use graphic that can really dress up a wall, booth, elevator door or whatever. We ended with a number of questions that tradeshow marketing managers can equip themselves with when discussing new graphic options with their exhibit house.
It’s less than 30 minutes! Take a look:
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I love webinars.
No wait, I hate webinars.
I’ve attended so many webinars over the years that it’s easy to come away with both feelings: love and hate. Hate when you spend an hour only to have the presenter take the first 20 minutes giving you his poor sob story, 14 minutes of actual information that you can use, and 26 minutes trying to sell you on his $2,000 product.
But then there are those that cut to the chase, make it worth your while by delivering the goods. So I thought it might be fun to cruise YouTube and try to track down a handful of tradeshow webinars that are actually worth your time.
To begin, Ruth Stevens teams up with Lands’ End in 2013 for a tradeshow webinar called “Get More Out of Your Tradeshow Marketing,” which last about a half hour and is packed full of great information presented professionally.
Udi Ledorgor, author of the Amazon #1 Bestseller “The 50 Secrets of Tradeshow Success,” joined Pepperi for a fun-and-info-filled webinar. It clocks in at just under 40 minutes, so if you’re keeping score and home you now have almost 70 minutes of education to soak up by staying on this page. And if you do, of course, Google will love you, I’ll love you, and more people will find me. So you’re watching these now for TWO reasons: you’re going to learn something that will make you better at tradeshow execution and for the good of all mankind.
But wait, there’s more!
I ran across a rather long, but worthwhile webinar called “5 Tips to Maximize Your Tradeshow Experience” put on in advance of a show in 2016 called QuickBooks Connect by Kelly Bistriceanu of TSheets and Yoseph West of Hubdoc. While there are a number of QBConnect-only mentions for meetups and so forth, these two speak very knowledgeably and discuss some good ideas on planning and execution of tradeshows during this hour-plus webinar:
Okay, if you managed to make it through these webinars, I’ve taken up a couple of hours of your time by now. But y’know what? You’re smarter! And you’ve earned a break and probably a cup of coffee.
Tradeshow record keeping. Yikes! Who wants to keep track of everything.
Record keeping is one of those things that most of us wish we didn’t have to do, – we know it’s tedious – but know we really should do. So how much should we keep, what should we keep, where is the best place to keep it, and WHY?
Tim Patterson discusses tradeshow record keeping in this brief but informative webinar:
This week I hooked up with Matt Hill of the Hill Group out of San Jose to discuss the importance of booth staff training. It was a fun and engaging but brief 20 minute conversation which hit all the high points of why tradeshow booth staffers will do much better with training on how to specifically work with visitors at tradeshows. We go over questions to ask, how to engage and disengage politely, lead generation, body language and more.
Take a look:
Some companies upgrade their large island booths every year. Must be nice to have that budget!
Other companies hang on to their old ten-foot inline booth for a decade or more because ‘hey, it still looks good and we can still set it up! Why change?”
Why change, indeed? If it’s not broke, don’t fix it!
On the other hand, there are any number of reasons you might consider replacing, or at least upgrading, your old booth. In this short video, we look at some of those reasons:
Time for a new tradeshow booth, but you know it’s going to be a hard sell to the boss? Help is here!
In this short video I look at the steps you can take to pitch the boss on how a new booth will help sell the company’s products and services more effectively and deliver a solid ROI.
Here’s a replay of our April webinar, 27 Rules of Tradeshow Marketing:
Sign up for the May webinar, featuring Andy Saks of Spark Presentations at TradeshowGuyWebinars.com.
If you want to create content that really cuts through all of that internet noise, you’ve come to the right place! We recently hosted Lisa Apolinski of 3 Dog Write for the webinar “Creating Content That Cuts Through the Internet Noise.” Lisa is sharp, experienced and shared a lot of great tips in this webinar. Hope you enjoy the replay:
