March 29, 2021

TradeshowGuy Monday Morning Coffee, March 29, 2021: Jeff Quade

One of the ongoing challenges I find with exhibitors is working with show services. There seems to be some sort of mystery about what they do and don’t do, how much they charge, how to save money on it, and much more. I caught up with Jeff Quade, EVP of Exhibitions at GES to talk about all of these topics and more. We started with the news that shows are moving back into Las Vegas.

tim-patterson · TradeshowGuy Monday Morning Coffee, March 29, 2021: Jeff Quade

Find GES here.

This week’s ONE GOOD THING: Mr. Mercedes, the TV series based on the Stephen King book.

March 22, 2021

TradeshowGuy Monday Morning Coffee, March 22, 2021: Specialized vs. General Knowledge

Over the last week I’ve been pondering the differences between having very specialized knowledge or training, such as being a commercial jet pilot or brain surgeon, versus having more generalized knowledge, such as knowing how to use MS Word, or posting things online. I got to the point where I decided that I’d ruminate on it for awhile for this week’s vlog-slash-podcast:

tim-patterson · TradeshowGuy Monday Morning Coffee, March 22, 2021: Specialized vs. General Knowledge

March 18, 2021

10 Easy to Forget Things About Tradeshows: Video

Tradeshows are hectic and chaotic and it’s easy to forget things when you’re in the midst of the maelstrom. Here’s a quick video on ten things that might be easy to forget:

March 15, 2021

TradeshowGuy Monday Morning Coffee, March 15, 2021: Rama Beerfas

Last April I had Rama Beerfas of Lev Promotions on the show to talk about how the pandemic had affected her world. Thought it was time to check in again and see what has changed in the meantime. Yes, at least some things have changed, including the challenges of promotional product vendors to bring items in from across the sea. Check it out:

tim-patterson · TradeshowGuy Monday Morning Coffee, March 15, 2021: Rama Beerfas

March 8, 2021

TradeshowGuy Monday Morning Coffee, March 8, 2021: Too Many Choices

We’re overwhelmed with choices on a daily basis. How many decisions do we make, on average, in a single day? The answer may surprise you! On this week’s TradeshowGuy Monday Morning Coffee, I take a look at the decision-making process on choices large and small:

tim-patterson · TradeshowGuy Monday Morning Coffee, March 8, 2021: Too Many Choices

Check out the Seth Godin podcast I mentioned on Modern Choice Theory at Akimbo.link.

This week’s ONE GOOD THING: Audio-Technica AT202USB microphone.

March 1, 2021

TradeshowGuy Monday Morning Coffee, March 1, 2021: Katina Rigall Zipay

I had heard of the group Women in Exhibition, bur frankly admit that that’s about all I knew: that it existed. So I caught up with Katina Rigall Zipay, Creative Director at Classic Exhibits, and someone’s who’s been intimately involved in Women in Exhibition for years. We had a fun conversation and I learned a lot. No doubt you will, too:

tim-patterson · TradeshowGuy Monday Morning Coffee, March 1, 2021: Katina Rigall Zipay

Women in Exhibition has a LinkedIn group you can find here.

And check out the Women in Exhibition Virtual Experience here.

This week’s ONE GOOD THING: Carl Hiaasen’s “Squeeze Me.”

February 15, 2021

TradeshowGuy Monday Morning Coffee, February 15, 2021: Best Advice I’ve Received

Advice. We all get it, and we all receive it. Sometimes it’s unsolicited, sometimes it’s valuable. It’s just a part of life. In this week’s TradeshowGuy Monday Morning Coffee I share a little of the advice I’ve received over the years:

tim-patterson · TradeshowGuy Monday Morning Coffee, February 15, 2021: Best Advice I’ve Received

This week’s ONE GOOD THING: Daniel Pyne’s “Water Memory,” a thriller novel I just completed this week.

February 8, 2021

TradeshowGuy Monday Morning Coffee, February 8, 2021: Jamie Young

A sit-down with Jamie Young of Uptown Screen Printing where we delve into ways to plan goal-setting for tradeshow marketing, and how to find a good promotional product that resonates. Hope you enjoy this week’s TradeshowGuy Monday Morning Coffee: