by Tim Patterson | Jul 5, 2010 | Booth Design, Tradeshow marketing
Guest post by Danny Jessen Being involved in the retail and trade show display business and seeing pull up banners go out to customers on a daily basis, I think I have a good feel of what makes an effective banner design. And when you consider that the artwork and...
by Tim Patterson | Jul 2, 2010 | Event Marketing, lead generation, Tradeshow marketing
Guest post by Rashid Kotwal Alex was both exhausted and excited at the same time. He’d just spent the day finalising his stand at a major tradeshow, and was looking forward to the hoards of people who’d be streaming past the next day. It was an expensive...
by Tim Patterson | Jun 30, 2010 | Event Marketing, lead generation, Tradeshow marketing, Tradeshow visitors
Guest post by Chris A. Harmen When it comes to standing out among all of the other trade show booths, having something that catches visitors’ attention is key. At trade events, attendees don’t have time to visit each and every booth. They are there on a...
by Tim Patterson | Jun 29, 2010 | Event Marketing, Fun
What is on your Tradeshow Marketing Bucket List? What? Why would that matter? Compiling a list of things that might be fun to do – in tradeshow marketing, no less – before you kick the bucket? And again, why not? By putting together a Bucket List for your...
by Tim Patterson | Jun 28, 2010 | Event Marketing, Tradeshow staff training
Guest post by Darryl Noble Trade shows take a lot of money to invest in. Getting a return on investment makes it an imperative that everything at show goes well. There is a lot of books and advice available for displays, giveaways, traffic, and even which shows to...
by Tim Patterson | Jun 21, 2010 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow Photos
As a long-time distributor of the Classic Exhibits line-up of tradeshow products, it’s great to see that there is now a ‘deep-well’ way to search out one of their exhibits for your specific exhibiting needs. Exhibit Design Search (link here and also...
by Tim Patterson | Jun 18, 2010 | Uncategorized
Classic Exhibits invited me to attend a day-long training of their new products and services this week. Interpretive Exhibits has been a distributor for Classic Exhibits for several years – probably our longest association with an exhibit manufacturer. We like...
by Tim Patterson | Jun 17, 2010 | Case Study
This is a guest post written by Bev Gray, CEO of Exhibit Edge, a full-service trade show exhibit and consultation company serving the Virginia, Maryland, DC areas and beyond. With 18 years of being a provider for the exhibit industry, I have seen many clients exhibit...
by Tim Patterson | Jun 15, 2010 | Uncategorized
It doesn’t matter whether you’re exhibiting at a tradeshow, writing on a blog, making a sales call or trying to get a date. It’s NOT ABOUT YOU. Even though we understand this intellectually, it somehow seems that we grapple with this in real life....
by Tim Patterson | Jun 11, 2010 | Event Marketing, lead generation, Tradeshow marketing
In cartoons and movies, dogs can talk. All the time. They must think we’re not listening. Or maybe they’re smart enough to know that we puny humans don’t understand dog-talk. Whatever. I don’t mind talking dogs. In fact, I like them just fine....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.