How Personal is Your Tradeshow Exhibit?
What kind of question is that, anyway? How personal is your tradeshow exhibit? An exhibit should be the best representation of a brand, which is aimed at a broad market. Isn’t…
TradeshowGuy Monday Morning Coffee: August 10, 2020: Kevin Carty – TogetherAgain Expo
On July 24th, a relatively small tradeshow-industry event took place in Orlando, Florida. It was an attempt to show the world how tradeshows, events and conferences can…
Well-Rounded Tradeshow Marketing Skills (Video)
Another in a continuing series of short videos, under three minutes, that takes a look at an aspect of tradeshow marketing. This time, it’s a look at the variety of skills a good…
Tradeshows Go Virtual, But for How Long?
Yes, tradeshows are going virtual. They have been for some time, and the COVID-19 pandemic has forced many shows into the digital world that might not have done so as quickly….
TradeshowGuy Monday Morning Coffee, August 3, 2020: Lisa Apolinski
It seems in this day and age you jump from one Zoom call to another, from one webinar to another. And you might often be called on to host or create your own webinar or other…
7 Signs it’s Time to Invest in Tradeshow Marketing: Video
A quick look at some of the reasons that it might be time for you to finally take a serious look at tradeshow marketing:…
What Matters Most
Okay, that’s pretty broad. Too general. What do I mean, “what matters most.” In what? Business? Personal life? Reaching your goals, whatever they might be? Life in general? I’ve…
TradeshowGuy Monday Morning Coffee, July 27, 2020: Life In a Day
Life In A Day is a film project that invited people worldwide to submit footage of what they did on July 25, 2020. I kept seeing the hashtag trending online leading up to…
Inside Game of Tradeshow Marketing: Video
Another quick look at an aspect of tradeshow marketing. This time it’s the inside game. What exactly is that? https://youtu.be/kx6NeccN8kA
A Wrap Up of B2B Pandemic Survival Skills
A few recent newsletters that have popped up in my inbox have gotten me to thinking about B2B in the age of a pandemic. The tradeshow world is virtually shut down. Conferences…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.