by Tim Patterson | May 28, 2020 | Public Relations, Social Media, Video, Virtual Tradeshow, YouTube
Zoom is ubiquitous. So much so that I’ve even been reading lately about “Zoom fatigue.” So many Zoom meetings! But what’s a person to do? Many offices are closed. Millions are working from home, navigating the line between getting work done, keeping kids occupied,...
by Tim Patterson | May 25, 2020 | Uncategorized
A short week. A holiday. A quick check-in. How’s your week going? tim-patterson · TradeshowGuy Monday Morning Coffee, May 25, 2020: Quaranteenage Wasteland Mentioned in the show: PlaceLyft: modular office designs and retail environments This week’s ONE...
by Tim Patterson | May 19, 2020 | Branding, Custom tradeshow booth, lead generation, Podcast, Public Relations, TSGMMCPodcast, Video, Vlog, YouTube
I thought it might be fun to see what people have gravitated to on this blog when it comes to the weekly vlog/podcast I do under the title TradeshowGuy Monday Morning Coffee. The podcast is more or less a diary of my business and more broadly, the event and tradeshow...
by Tim Patterson | May 18, 2020 | Marketing, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
The event and tradeshow industry is on hiatus and no one knows for sure when or how it will return. It’s the same with the music industry. Concert tours have been postponed or cancelled. On this week’s TradeshowGuy Monday Morning Coffee, I reconnect with...
by Tim Patterson | May 14, 2020 | Booth Design, Branding, Custom exhibit, Logistics
In the past few weeks, new stories have popped up on the New York Times, Reuters, National Geographic, and others about the COVID-19 Pandemic affecting the feasibility of an open office format in workplaces. It’s a good question and there are no easy answers. An open...
by Tim Patterson | May 11, 2020 | lead generation, Marketing, Podcast, Presentation, Tradeshow marketing, TSGMMCPodcast, Video, Vlog
What day is it? Are you counting how many days since you’ve been on shelter-at-home protocols? Or are you in a state that has abandoned all attempts to limit the spread of COVID-19 and things are getting back to normal? Which begs the question: what is normal?...
by Tim Patterson | May 7, 2020 | lead generation, Lists
Now, we can certainly agree that a lot of activities can pump up your lead generation numbers. But when it comes to things that are (almost) foolproof, here are the top five that come to mind for me. Professional presenterInteractivity + follow upHands-on demoPre-show...
by Tim Patterson | May 4, 2020 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Here on Star Wars Day (May the Fourth be With You!) I spend a few moments on discussing working from home, and how things have changed – and haven’t – in the COVID-19 Pandemic. tim-patterson · TradeshowGuy Monday Morning Coffee, May 4, 2020: Working...
by Tim Patterson | Apr 28, 2020 | Networking
Working from home these days, but still having to attend virtual meetings? Been there, done that. In fact, I’ve used Zoom to record interviews for my vlog/podcast for nearly four years. It’s not always perfect, in fact, usually far from it. But you can do a few things...
by Tim Patterson | Apr 27, 2020 | Marketing, Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
We’re all in a quandary: what to do to work our way through the Coronavirus COVID-19 Pandemic and still work with clients in a meaningful way. For this week’s TradeshowGuy Monday Morning Coffee, I caught up with two busy marketers, one in the tradeshow...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.