7 Surefire Ways to Energize Social Media at Tradeshows – #1: Look at What Others Are Doing
(See the first post in this series: The Basics) When I first sat down to a computer back in, oh, the early 90s, I had no idea what I was doing. But my friend Rich did know and he…
7 Surefire Ways to Re-Energize Your Social Media Engagement at Tradeshows: The Basics
I’ll be serving up a 45-minute presentation January 25th at the Outdoor Retailer show in Salt Lake City on “7 Surefire Ways to Re-Energize Your Social Media Engagement at…
Bringing Home the Bacon
In the swirl of the tradeshow marketing soup, you’re working to create a potent mix of trained staff, an awesome-looking and appropriately-functional booth, interactivity, social…
10 Things Zombies Can Teach Us about Tradeshow Marketing
Thanks to a recent post on tradeshow-exhibiting Zombies published here on the Tradeshow Guy Blog, Mel White, VP of Business Development for Classic Exhibits, was suitably…
4 Ways to Avoid Tradeshow Exhibiting Zombies
As a tradeshow manager, one of the worst things you will ever face is a booth staff that has become, well, zombies part way through the tradeshow. If you leave the booth and come…
Re-thinking QR Codes
If you listen to some marketers, QR Codes are the coming thing. The best marketing tool of all time. Others say they’re hard to use and difficult to set up. Neither may be…
Making Real Connections Using Social Media
When you’re tweeting and posting Facebook updates and adding photos to your Instagram or Snapchatting like a 13-year-old, do you ever get the feeling that those updates are…
Keeping Track of Changes in the Social Media World
Change is good. Change sucks! Okay, which is it? You may recall the 1971 David Bowie song “Changes.” While it was often seen as a ‘manifesto for his chameleonic personality’…
Summertime Winding Down…TradeshowGuy Blog Update (where have I been??)
It’s September…right? Seems like the summer has gone on a long time this year, and now that September is here and fall is around the corner (at least in the northern hemisphere),…
Promoting Your Event Online
If you’re going to a tradeshow as an attendee, or putting on an event of your own, here’s a shortlist of the various things you’ll want to consider as the base elements of our…
About Tim Patterson
I’m the founder of TradeshowGuy Exhibits and have been helping companies navigate the trade show world since 2002. I write about exhibit design, marketing, logistics, lead generation, and the occasional unexpected lesson from the show floor.
Books by Tim Patterson
Two books of practical trade show advice.
What Clients Say
“Thank you for all the incredible work that went into designing the Wedderspoon Expo West stand and getting it installed so seamlessly. It was a defining moment for the brand on the biggest stage of the year. I received a lot of commentary from competitors and other exhibitors about how it was one of the top stands and brand expressions.”
Let’s Talk About Your Next Exhibit
Planning a new exhibit, updating your current booth, or just have a trade show question? I offer a free, no-obligation consultation to talk through your project.
Trade Show Survival Guide
EXHIBITOR Magazine interviewed me about what exhibitors are doing right, what they’re missing, and how better planning can improve trade show results.